Poruka s društvenih mreža za milenijske majke - prednost ili nedostatak? - na primjeru portala "Klokanica" (1.9.2016. - 1.3.2017.)

master's thesis

• Title (english): Social Media for Millennial Mothers - An Advantage or a Disadvantage? - the case of the Website "Klokanica" (1 September 2016 - 1 March 2017)
• Author: Ana Šefček
• Mentor: Smiljana Leinert-Novosel (mentor)
• Committee member: Smiljana Leinert-Novosel (predsjednik povjerenstva)
• Committee member: Sanjin Dragojević (član povjerenstva)
• Committee member: Helena Popović (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; (Department of Journalism and Media Production); Zagreb
• Defense date and country: 2018-09-27, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

Društvene mreže postale su sveprisutni dio svakodnevice, mjesto koje pojedinci koriste za zabavu, komunikaciju s drugima ili kao izvor informacija. S obzirom da većina novih roditelja pripada milenijalcima koji su veći dio života odrasli uz tehnologiju - njihovo korištenje Interneta i društvenih mreža 'prirodan' je način povezivanja s drugim roditeljima, traženje informacija, raspravljanje o roditeljskim temama, ali i dijeljenje savjeta te iskustava u roditeljstvu. Zbog toga je ovaj rad proučavao ponašanje majki na društvenoj mreži, preciznije, kako milenijske majke koriste Facebook stranicu roditeljskog portala Klokanica te jesu li poruke sa spomenute društvene mreže prednost ili nedostatak. Analizirano je 140 najpopularnijih komentara na najčitanijim člancima u razdoblju od 1. rujna 2016. do 1. ožujka 2017. godine, a rezultati su prije svega naveli na to kako su milenijske majke aktivna publika, ali i da korištenje aktivnosti na portalu Klokanica donosi i pozitivna i negativna iskustva te ishode.

Abstract (english)

Social media have become the ubiquitous part of everyday life, a place that individuals use for fun, communicating with others, or as a source of information. Since most new parents are millenials who have grown up with technology - their use of the Internet and social media is a 'natural' way of connecting with other parents, seeking information, discussing parenting issues, and sharing advices and parenting experiences. For this reason, the paper has studied the behavior of mothers on social media, more precisely, how millenial mothers use the Facebook page of the parenting site Klokanica, and whether messages from the said social media are a priority or a disadvantage. The 140 most popular comments on the most popular articles in the period from September 1, 2016 to March 1, 2017 were analyzed, and the results primarly indicated that the millenial mothers are an active audience, but also that the use of activities on the Klokanica brings both positive and negative experiences and outcomes.

• Keywords: majčinstvo; milenijske majke; facebook; roditeljski portali; portal Klokanica
• Keywords (english): motherhood; millenial mothers; facebook; parenting sites; site Klokanica
• Language: croatian
• URN:NBN: urn:nbn:hr:114:940743
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2018-10-30 10:49:07