Specifičnosti predsjedničkih izbornih kampanja u saveznim državama s promjenjivom biračkom podrškom (swing države): studija slučaja izbornih kampanja u SAD-u 2000., 2004. i 2016. godine

master's thesis

• Title (english): Characteristics of Election Campaigns in Swing States: the case Study of the US Presidential Elections in 200, 2004 and 2016
• Author: Lucija Tošić
• Mentor: Marijana Grbeša-Zenzerović (mentor)
• Committee member: Marijana Grbeša-Zenzerović (predsjednik povjerenstva)
• Committee member: Igor Kanižaj (član povjerenstva)
• Committee member: Milica Vučković (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; (Department of Strategic Communication); Zagreb
• Defense date and country: 2018-09-24, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

Ovaj diplomski rad istražuje specifičnosti predsjedničkih izbornih kampanja u državama s promjenjivom biračkom podrškom na primjeru tri izborna ciklusa, 2000., 2004. te 2016 godine. Iako je riječ o jednom od najkompliciranijih izbornih sustava na svijetu u kojem voditelji kampanja i sami predsjednički kandidati pravilnim odabirom i smjerom kampanjskih poruka, upravljanjem budžetom, alokacijom resursa i mobilizacijom glasača uspijevaju osvariti prednost u odnosu na svog protukandidata, bez osvajanja targetiranih država Ohio i Florida, oni vrlo teško mogu dosegnuti potrebnih 271 elektorskih glasova koji jamče predsjednički mandat. Sama komparativna analiza ovog diplomskog rada usmjerena je upravo na pojedine segmente unutar predsjedničkih kampanja koji su ključni u osvajanju Floride i Ohija, dvije savezne države koje zbog svoje specifične demografske slike i povijesne važnosti donose dovoljan broj elektorskih glasova i omogućavaju predsjedničkom kandidatu pobjedu na izborima.

Abstract (english)

This master thesis explores the specificities of presidential election campaigns in perennial swing states during the 2000, 2004 and 2016 elections. Although we are talking about one of the most complicated electoral systems in the world in which campaign managers, along with the presidential candidates themselves try to win the most votes through the right choice and direction of the campaign messages, managing the budget, allocation of resources and mobilizing voters, it is very difficult to win the necessary 271 electoral votes and win the election without winning in the states of Ohio and Florida. The comparative analysis in this thesis is directed at specific segments within the presidential campaigns, which are crucial in winning Florida and Ohio, the two states which due to their demographic profiles and historical importance, bring the necessary number of electoral votes and in turn bring victory to one of the candidates.

• Keywords: američki izbori; swing države; izborne kampanje; izbori za predsjednika; specifičnost; politička komunikacija
• Keywords (english): American elections; swing states; election campaigns; presidential elections; specificities; political communication
• Language: croatian
• URN:NBN: urn:nbn:hr:114:482776
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2018-10-30 11:46:14