Analiza sadržaja online komunikacije populističkih stranaka u Ujedinjenom Kraljevstvu, Italiji i Hrvatskoj

master's thesis

• Title (english): Content Analysis of the Online Communication of Populist Partys in United Kongdom, Italy and Croatia
• Author: Kristian Milković
• Mentor: Domagoj Bebić (mentor)
• Committee member: Domagoj Bebić (predsjednik povjerenstva)
• Committee member: Boris Beck (član povjerenstva)
• Committee member: Božo Skoko (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2018-09-28, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

Populizam je pojam koji ima dugu povijest, međutim unatoč svojoj dugoj povijesti ozbiljno sistematsko bavljenje ovim političkim fenomenom još uvijek nije u potpunosti razvijeno. U ovome radu se u teorijskome dijelu istražuje populizam kao pojam i njegova povijest i njegova uloga u današnjemu svijetu. Drugi dio rada se sastoji od analize sadržaja uz pomoć koje su istražene tri političke stranke (UKIP, Živi zid, Pokret pet zvijezdi) koje se često nazivaju populističkima. Cilj istraživanja je bio pronaći da li ove političke stranke u svojoj online komunikaciji koriste populističke elemente te način na koji ih koriste. Dobiveni rezultati ukazuju na to da su UKIP i Živi zid koriste populističku retoriku u svojoj online komunikaciji da bi ostvarili svoje političke ciljeve, dok Pokret pet zvijezdi opreznije koristi ovaj tip komunikacije s obzirom na kontekst u kojem djeluju.

Abstract (english)

Populism is a term that has a long history, however despite it’s long history a serious systematic analysis of this political phenomena still is not fully developed. In this work populism is first examined as a definition, it’s history and it’s purpose in todays world. Second part of this work is focused on content analysis where three parties are analysed (UKIP, Human shield, Five star movement) which are often considered populist parties. The purpose of the analysis was to find if these political parties in their online communication use elements of populist communication and in what way. Results obtained from content analysis suggest that UKIP and Human shield use populist communication to achieve their political goals. Five star movement, on the other hand,while it uses populist elements in it’s communication it does that with caution due to the specific context they find themselves in.

• Keywords: populizam; novi mediji; UKIP; Pokret pet zvijezdi; Živi Zid
• Keywords (english): populism; new media; UKIP; Five star movement; Human shield
• Language: croatian
• URN:NBN: urn:nbn:hr:114:200926
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2018-11-20 09:11:24