Percepcija sigurnosti i privatnosti na društvenim mrežama studenata Fakulteta političkih znanosti

master's thesis

• Title (english): Perception of Safety and Privacy of Social Networks in the Case of Students of the Faculty of Political Science
• Author: Lucija Janković
• Mentor: Igor Kanižaj (mentor)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2018-09-28, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

Ovaj rad istražuje koliko su studenti Fakulteta političkih znanosti, korisnici društvenih mreža, svjesni i upoznati s “vidljivim” i “nevidljivim” prijetnjama online privatnosti kojima su izloženi na društvenim mrežama. Studenti su odabrani kao predstavnici mlađe populacije koja aktivno i svakodnevno koristi društvene mreže za informiranje, komunikaciju i samoaktualizaciju. Aktualnost zaštite privatnosti na internetu objašnjava i nedavni skandal društvene mreže Facebook koji je razotkrio kako se osobni podaci mogu zlouporabiti u svrhu manipuliranja i usmjeravanja potrošačkog i izbornog ponašanja. Ovaj rad aktualizira etičku problematičnost navedenog te istražuje stavove i mišljenja studenata. Istraživanje je provedeno na uzorku od 140 studenata svih studijskih godina, smjera Novinarstvo, na Fakultetu političkih znanosti u Zagrebu. Korištena je metoda pisane ankete, a rezultati su analizirani u sustavu za statističku analizu, SPSS. Pokazalo se kako je više od tri četvrtine studenata zabrinuto za svoju online privatnost “do određene mjere” ili “ne previše”. Također, studenti više pažnje posvećuju “vidljivim” prijetnjama privatnosti koje su povezane uz nedozvoljeni pristup njihovim sadržajima od osoba koje nisu na njihovoj listi prijatelja/pratitelja, a njihov najčešći mehanizam zaštite online privatnosti jest zaključavanje profila na društvenoj mreži. Studenti su upoznati s “nevidljivim” prijetnjama privatnosti poput praćenja njihove aktivnosti, preferencija i interesa na društvenim mrežama, dijeljenja njihovih osobnih podataka trećoj strani, bez njihovog znanja, no tek nekolicina njih aktivno i učestalo radi na zaštiti osobnih podataka od zlouporabe.

Abstract (english)

This paper investigates students’ awareness and familiarity with “visible” and “invisible” threats of online privacy on social networks. Students were selected as representatives of the younger population that actively and daily use social networks for seeking information, communication and self-actualization. Current interest in privacy protection on the Internet can be explained by the recent Facebook scandal that has revealed how personal information can be misused to manipulate and guide consumer and election behaviour. This paper focuses on the ethical issue of the aforementioned and explores student attitudes and opinions. The study was conducted on a sample of 140 students of all years of journalism study, on the Faculty of Political Science in Zagreb. Used method was written survey and the results were analyzed in the program for statistical analysis in social science (Statistical Package for Social Sciences). The study found that more than three-fourths of the students are concerned about their online privacy “to a certain extent” or “not too much”. Also, students pay more attention to “visible” privacy threats associated with unauthorized access to the content they share on social networks from people who are not on their list of friends/followers. Their most common privacy protection mechanism is having a private account on social networks. Students claim to be aware of “invisible” privacy threats such as tracking their online activity, preferences and interests on social networks or sharing their personal information with third parties without their knowledge, but only a few actively and frequently work to protect their personal data from misuse.

• Keywords: online privatnost; zaštita privatnosti; internet; društvene mreže; studenti; prijetnje privatnosti; Big Data; Facebook; zakonodavni okvir
• Keywords (english): privacy; online privacy; privacy protection; privacy threats; Internet; students; social networks; Big Data; Facebook; legislative framework
• Language: croatian
• URN:NBN: urn:nbn:hr:114:930630
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2018-11-20 09:19:59