Uloga odnosa s javnošću u popularizaciji sportova na pijesku

master's thesis

• Title (english): The Role of Public Relations in Popularization of Sand Sports
• Author: Ivona Šuker
• Mentor: Hrvoje Jakopović (mentor)
• Committee member: Hrvoje Jakopović (predsjednik povjerenstva)
• Committee member: Igor Kanižaj (član povjerenstva)
• Committee member: Milica Vučković (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2018-09-17, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

U ovom radu će se govoriti o odnosima s javnošću u sportu, te popratno s time svim komponentama koje spadaju pod odnose s javnošću. Razvoj sportske kulture u praksi predstavlja jedan od važnih zadataka vremena u kojem živimo. Možemo reći da je komunikacija jedan od ključnih aspekata odnosa s javnošću, vrlo je bitno znati na pravi način prenijeti poruku ciljanoj skupini ljudi. U sportskim krugovima odnosi s javnošću povezani su s imidžom onih koji su uključeni u sport za sve ostale članove zajednice. Zadatak ljudi i organizacija zaduženih za odnose s javnošću je prenijeti ciljanim interesnim skupinama vijesti, informacije i zanimljivosti vezane za određeni sportski kolektiv ili sportaša osobno. Odnosi s javnošću imaju veliku ulogu u plasiranju i prezentiranju sportskih vrijednosti i samim time imaju ogroman utjecaj na svekoliku javnost. Sport je uvijek bio predmet interesa najšire javnosti i izložen je neprestanom fokusiranju sredstava masovnog informiranja. Cilj diplomskog rada je pojasniti pojam odnosa s javnošću te uvesti u ,,svijet'' sporta. Također objasniti odnose s javnošću na primjeru sportskih organizacija konkretno na pijesku. Organizacije su unaprijed odabrane, a riječ je o turniru “Zaprešić Open”, sklopu Prvenstva Hrvatske u rukometu na pijesku.

Abstract (english)

In this paper we will talk about public relations in sports, and in addition to this, all the components that belong to public relations. The development of sports culture in practice is one of the important tasks of the time in which we live. We can say that communication is one of the key aspects of public relations, it is very important to know the right way to convey a message to the target group of people. In sports circles, public relations is associated with the image of those involved in sports for all other members of the community. The task of people and organizations in charge of public relations is to convey to targeted newsgroups of news, information and interest related to a particular sports collective or athletes in person. Public relations play a major role in the placement and presentation of sporting values and thus have a huge impact on the general public. Sport has always been the subject of interest to the general public and is exposed to the constant focus of mass media. The aim of the diploma paper is to clarify the concept of public relations and to introduce it into the "world" of sports. Also explain public relations on the example of sports organizations specifically on the sand. Organizations are pre-selected, and this is the tournament "Zaprešić Open", part of the Croatian Handball Championship in sand.

• Keywords: mediji; javnost; sport na pijesku; odnosi sa javnošću; komunikacija.
• Keywords (english): media; public; sand sport; public relations; communication.
• Language: croatian
• URN:NBN: urn:nbn:hr:114:375542
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2018-12-12 09:35:47