Izgradnja imidža Osijeka kao grada visoke tehnologije

master's thesis

• Title (english): Building the Image of Osijek as a City of High Technology
• Author: Tena Mutnjaković
• Mentor: Hrvoje Jakopović (mentor)
• Committee member: Hrvoje Jakopović (predsjednik povjerenstva)
• Committee member: Milica Vučković (član povjerenstva)
• Committee member: Igor Kanižaj (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; (Department of Strategic Communication); Zagreb
• Defense date and country: 2018-09-17, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

Diplomski rad Izgradnja imidža Osijeka kao grada visoke tehnologije analizira trenutni imidž Osijeka u području visoke tehnologije te na temelju dobivenih rezultata daje prijedloge kako taj imidž unaprijediti. Autorica je provela analizu javnog mnijenja među stanovnicima Osijeka, ali i ostatkom Hrvatske kako bi istražila na koji način građani Hrvatske percipiraju Osijek kada je u pitanju visoka tehnologija. Analiza je pokazala da ispitanici nisu u potpunosti upoznati sa trenutnim tehnološkim razvojem u Osijeku, ali da ipak prepoznaju određene stavke koje stvaraju dobar temelj za razvoj i stvaranje imidža Osijeka kao grada visoke tehnologije. Dobiveni rezultati bili su polazna točka za kreiranje komunikacijskog plana koji se vodi sloganom „Osijek grad budućnosti“ i daje prijedloge i korake kako stvoriti, razviti i održati takav imidž grada.

Abstract (english)

Graduate thesis Building the image of Osijek as a city of High Technology analyzes Osijek's current image in the field of high technology and on the basis of the obtained results it gives us suggestions how to improve that image. The author of this thesis conducted analysis of public opinion among the inhabitants of Osijek and the rest of Croatia to explore how citizens of Croatia perceive Osijek when it comes to high technology. The analysis showed that the respondents are not fully acquainted with the current technological development in Osijek, but still do recognize certain elements that create the foundation for the development and creation of Osijek's image as a high technology city. The obtained results were the starting point for the creation of a communication plan that runs with the slogan "Osijek City of the Future" and gives suggestions and steps to create, develop and maintain such a city image.

• Keywords: imidž; Osijek; visoka tehnologija
• Keywords (english): image; Osijek; high technology
• Language: croatian
• URN:NBN: urn:nbn:hr:114:595493
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2018-12-12 10:02:38