Usmena povijest medija: početak i razvoj komercijalne televizije u Hrvatskoj i Češkoj

master's thesis

• Title (english): Oral history of the media: the beginning and development of commercial television in Croatia and the Czech Republic
• Author: Matko Fućak
• Mentor: Zrinjka Peruško (mentor)
• Committee member: Zrinjka Peruško (predsjednik povjerenstva)
• Committee member: Tena Perišin (član povjerenstva)
• Committee member: Gordana Vilović (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; (Department of Journalism and Media Production); Zagreb
• Defense date and country: 2016-09-22, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

Televizijska tržišta Srednje i Istočne Europe posljednja dva desetljeća karakterizira dominacija
komercijalnih televizija. Hrvatska u tome također nije iznimka, iako je jedna od posljednjih
postkomunističkih zemalja u kojoj je nakon sloma režima došlo do liberalizacije TV tržišta na
nacionalnoj razini, dok privatna lokalna televizija postoji od 1989. Unatoč ovim odrednicama,
primjetan je manjak dostupnih izvora i znanstvenih obrada ove tematike. Ovaj rad nastoji pružiti dublji
uvid u nastanak prve komercijalne televizije Nove TV te ostvareni utjecaj, uspoređujući ga s pojavom
TV Nove 1994. na češkom tržištu kao prekretnice među tranzicijskim zemljama. Istraživanje koristi
metodu usmene povijesti te su obavljeni razgovori sa šestero medijskih profesionalaca uključenih u
početak rada komercijalnih televizija iz svake od dviju obrađivanih država. Na temelju njihovih
sjećanja utvrđen je uspjeh obiju televizija u okviru svojih tržišta; u Češkoj prvenstveno povezan s
informativnim programom, a u Hrvatskoj sa žanrom reality showa. Osim utjecaja dotadašnje ponude
javnih servisa, razlike u tijeku razvoja ovih dvaju subjekata rezultat su i suprotnih pristupa procesu
liberalizacije.

Abstract (english)

Last two decades television markets in Central and Eastern Europe have been characterized by the
domination of commercial television. Croatia is no exception, although it is one of the last postcommunist
countries to undergo liberalization of national-coverage television broadcasting, while
having private local station since 1989. Despite the new settings, there has been a lack of available
resources and scientific treatment of this topic. This paper aims to provide a deeper insight into the
emergence of the first commercial television network Nova TV and its achieved impact, comparing it
with the advent of TV Nova on the Czech market in 1994 as a turning point among transition
countries. The study uses the method of oral history and interviews were conducted with six media
professionals involved in the launch of commercial televisions in each of the two covered states. The
success of both TV networks within their markets was determined based on their memories; in the
Czech Republic it is primarily associated with news program and in Croatia with the reality show
genre. In addition to the influence of the then current offer of public services, differences in the course
of development of these two subjects are the result of opposite approaches to the liberalization
process.

• Keywords: komercijalna televizija; Hrvatska; Češka; Nova TV; TV Nova; Hrvatska radiotelevizija; Češka televizija; Central European Media Enteprises; CME; Story SuperNova
• Keywords (english): commercial television; Croatia; Czech Republic; Nova TV; TV Nova; Croatian Radiotelevision; Czech Television; Central European Media Enteprises; CME; Story SuperNova
• Language: croatian
• URN:NBN: urn:nbn:hr:114:347190
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2016-11-17 14:46:31