Medijske navike i privlačnost streamera: studija slučaja Hrvatska

master's thesis

• Title (english): Media Habits and the Appeal of Streaming: Case Study of Croatia
• Author: Martin Tisanić
• Mentor: Domagoj Bebić (mentor)
• Committee member: Domagoj Bebić (predsjednik povjerenstva)
• Committee member: Boris Beck (član povjerenstva)
• Committee member: Božo Skoko (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2018-09-28, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

Streaming kao nova vrsta medija koja je u zadnjih nekoliko godina postigla povijesno nezapamćeni uspijeh, ujedno je jedan od novih medija najmanje istraženih iz znanstvene perspektive. U ovome radu provedeno je istraživanje putem intervjua i anketa kako bi se ustanovilo iz kojeg razloga ljudi preferiraju live stream naspram drugih medija, te što ga izdvaja u odnosu na klasične medije i druge forme internetske konzumacije medija. Kombinirajući anketu sa individualnim intervjuima sa ispitanicima koji su duboko upoznati sa temom streaminga kao novog društvenog fenomena, nastojalo se odgovoriti na prethodno navedena pitanja. Rezultati su pokazali kako širok spektar različitih ispitanika u streamingu preferira slične karakteristike tog medija, te kako taj novi „medij unutar medija“ pruža posebno iskustvo koje do sad nije zabilježeno niti u jednom drugom mediju. streaming, twitch, medijske navike, virtualne zajednice

Abstract (english)

Streaming, as a new type of media which has risen in fame and success in the last couple of years, is also one of the least researched types of media from a scientific standpoint. This work details a research which, through polls and interviews, aimes to find out why certain people prefer live streaming as opposed to other types of classic media, as well as other forms of internet media. Combining an online poll with individual interviews with subjects deeply versed into the world of streaming as this type of new social phenomenon, this work aimed to answer the aforementioned questions. Results have shown that, from a wide range of different respondents, all of them more or less prefer the same characteristics of the media, and that this new „media within a media“ offers a unique type of experience not witnessed in any other media to date.

• Keywords: riječi: streaming; twitch; medijske navike; virtualne zajednice
• Keywords (english): streaming; twitch; media habits; virtual communities
• Language: croatian
• URN:NBN: urn:nbn:hr:114:560973
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2018-12-12 13:56:52