Uloga nagrade European Best Destinations u brendiranju turističkih destinacija

master's thesis

• Title (english): The Role of the European Best Destinations Award in Branding Tourist Destinations
• Author: Lorena Marić
• Mentor: Hrvoje Jakopović (mentor)
• Committee member: Hrvoje Jakopović (predsjednik povjerenstva)
• Committee member: Milica Vučković (član povjerenstva)
• Committee member: Igor Kanižaj (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2018-09-17, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

Sažetak
Za potrebe ovog rada provedeno je anketno istraživanje u kojem su sudjelovali stanovnici grada Zadra i njegove okolice kako bi se odgovorilo na pitanje koja je uloga nagrade European Best Destinations u brendiranju turističkih destinacija. S obzirom na to da je Zadar 2016. godine proglašen najboljom europskom destinacijom istraživanje je obuhvatilo ispitanike iz Zadra i njegove okolice kako bi se dobio najbolji uvid u cilj istraživanja. Budući da se za potrebe izbora provodila kampanja na društvenim mrežama, dolazi se do zaključka kako je najveća uloga nagrade najbolje europske destinacije nezapamćena pozornost koju je dobio Zadar. Također, istraživanje pokazuje kako je nagrada imala ulogu i u porastu turizma te u boljoj promociji Zadra na društvenim mrežama.

Abstract (english)

For the purpose of this paper was conducted a research which included residents of the city of Zadar and its region to get an answer about the role of European Best Destinations award in branding tourist destinations. Considering that Zadar was elected as the best European destination in 2016, the research included participants from Zadar and its region to get the best insight into the research goal. Since the campaign was conducted through the social network, it comes to the conclusion that the most important role of the award European Best Destinations is Zadar's unprecedented attention. The research also showed that the award had an important role in better promotion of Zadar on social network.

• Keywords: turistička destinacija; brendiranje; European Best Destinations; Zadar
• Keywords (english): tourist destination; branding; European best destination; Zadar
• Language: croatian
• URN:NBN: urn:nbn:hr:114:631255
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2018-12-14 09:29:19