Upotreba novih tehnologija u organizaciji glazbenih festivala

master's thesis

• Title (english): Use of New Technology in Organization of Music Festivals
• Author: Matea Keškić
• Mentor: Hrvoje Jakopović (mentor)
• Committee member: Hrvoje Jakopović (predsjednik povjerenstva)
• Committee member: Dunja Majstorović Jedovnicki (član povjerenstva)
• Committee member: Božo Skoko (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2019-09-19, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

Rad prikazuje pregled tehnoloških uređaja i softvera koji se mogu koristiti tijekom organizacije glazbenih festivala. Ispitujemo koliko su navedene tehnologije koriste u Hrvatskoj pri organizaciji glazbenih festivala i na koji način bi se mogle koristiti u budućnosti. Opisali smo: pametne mobtiele, pametne satove i naočale, što su to marketinški automatizacijski softveri, oblakovno računalstvo, oblikovanje gomile, geo-ograđivanje, video projekcija, internetski prijenos uživo, umjetna inteligencija, dronovi i koje su upotrebe društvenih mreža. Intervjuiranjem hrvatskih stručnjaka za područje organizacije glazbenih festivala ustanovili smo u koliko su oni upoznati sa istima i koja su njihova predviđanja za budućnost.

Abstract (english)

This paper presents an overview of technological devices and software that can be used during the organization of music festivals. We examine how this technology is used in organizing music festivals in Coratia and in what way could it be used in the future. We have described: smartphones, smart watches and glasses, marketing automation software, Cloud computing, Crowdshaping, Geo-fencing, Video projection, Live streaming, Artificial intelligence, drones and the use of social networks. Interviewing Croatian experts in the field of organization of music festivals we have found how much they are familiar with them and what are their predictions on their use in the future.

• Keywords: organizacija događanja; odnosi s javnošću; festivali; tehnologija; pametni uređaji.
• Keywords (english): event organisation; public relations; festivals; technology; smart devices.
• Language: croatian
• URN:NBN: urn:nbn:hr:114:366336
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2019-10-29 12:42:26