Život kroz filtere: analiza korištenja Instagrama kod mladih

master's thesis

• Title (english): Life through Filters: An Analysis of Instagram Use by Young Adults
• Author: Antonia Baković
• Mentor: Domagoj Bebić (mentor)
• Committee member: Domagoj Bebić (predsjednik povjerenstva)
• Committee member: Gordana Vilović (član povjerenstva)
• Committee member: Helena Popović (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2019-09-27, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

Instagram je najbrže rastuća društvena mreža na svijetu. Dnevno broji preko milijardu korisnika od čega najviše mladih. Naime, Instagram je s godinama postao ultimativna platforma za društveno umrežavanje mladih ljudi. Ovaj rad analizira navike korištenja Instagrama kod studenata kao predstavnika mlade medijske publike. Cilj rada jest proučiti njihove motive za korištenjem, razumjeti na koje načine koriste Instagram s naglaskom na popularne trendove uljepšavanja profila, te problematizirati pitanja zaštite privatnosti i intimnosti na Instagramu. Metodom fokus grupe došlo se do zaključka da sudionici Instagram shvaćaju kao savršenu platformu za dokumentiranje, zabavu i samoizražavanje. Najvažnija praksa na Instagramu tako postaje uređivanje i objavljivanje osobnih fotografija, ali pritom poduzimaju određene mjere u zaštiti svoje privatnosti.

Abstract (english)

Instagram is the fastest growing social network in the world which daily counts over one billion users, most of whom are the young. Namely, over years Instagram has become the most popular platform for social networking among youth. This thesis analyzes Instagram usage habits of students who are considered to be the representatives of younger media audience. The aim of this thesis is to explore students’ usage motives, to understand how they use their Instagram accounts especially with respect to popular trends of presenting an idealized version of oneself, and to address the issues of privacy and intimacy on Instagram. By utilizing focus group method of data collection, we concluded that its users perceive Instagram as a perfect platform for the documentation, entertainment and self-expression. The most important practice on Instagram thus becomes editing and publishing personal photos, which also entails taking certain measures in order to protect one’s privacy.

• Keywords: instagram; mladi korisnici; društvene mreže; navike korištenja; uređivanje fotografija; zaštita privatnosti; filteri
• Keywords (english): instagram; young users; social networks; usage habits; photo editing; privacy protection; filters
• Language: croatian
• URN:NBN: urn:nbn:hr:114:680162
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2019-11-05 10:58:44