Instagram kao medij narativne autobiografije mladih

master's thesis

• Title (english): Instagram as a Medium of Narrative Autobiography of Young People
• Author: Eni Burić
• Mentor: Antonija Čuvalo (mentor)
• Committee member: Antonija Čuvalo (predsjednik povjerenstva)
• Committee member: Smiljana Leinert-Novosel (član povjerenstva)
• Committee member: Dina Vozab (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2019-09-18, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

Instagram je u današnje vrijeme popularna društvena mreža, osobito među mladima. Cilj rada bio je utvrditi koje se mogućnosti Instagrama kao društvenog medija najčešće koriste u samoprezentaciji mladih te kako to oblikuje autobiografski narativ mladih o sebi. Polazilo se od teorijske pretpostavke da je Instagram medij koji mladima služi za samoprezentaciju. Teorijski pristupi temelje se na autobiografskim korisničkim praksama nasuprot Manovichevoj konceptualizaciji društvenih medija kao baze podataka. Metodom analize sadržaja istraženo je kakvim se sadržajem mladi samoprezentiraju, koji je najčešće objavljen sadržaj te odnos slike i teksta na Instagramu. Istraživanje je provedeno na prigodnom uzorku javnih Instagram profila hrvatskih korisnika u dobi od 18 do 24 godine. Rezultati istraživanja pokazuju kako mladi korisnici Instagrama najčešće objavljuju fotografije raznih aktivnosti, kao i fotografije i tekstualne opise koji se mogu okarakterizirati kao pozitivni. Instagram kao medij mladima služi u svrhu vizualne komunikacije i dokumentacije vlastitog života, dok prisutnost na mreži potpomaže i funkciju socijalne interakcije s vršnjacima.

Abstract (english)

Instagram is a popular social network nowadays, especially among young people. The aim of the paper was to identify which Instagram features are most commonly used in youth self-presentation and how this shapes the autobiographical narrative of young people about themselves. It was based on the theoretical assumption that Instagram is a medium for self-presentation of young people. Theoretical approaches are based on autobiographical user practices as opposed to Manovich's conceptualization of social media as a database. The content analysis method explored what kind of content young people present themselves, what is the most published content, and the relationship between image and text on Instagram. The study was conducted on a convenience sample of public Instagram profiles of Croatian users aged 18-24. Results show that young Instagram users most often post photos of various activities, as well as photos and text descriptions that can be described as positive. Instagram serves as a medium for young people for the purpose of visual communication and documentation of their own lives, while online presence supports the function of social interaction with peers.

• Keywords: instagram; društveni mediji; autobiografija; narativi; baze podataka; mladi; samoprezentacija; vizualna analiza
• Keywords (english): Instagram; social media; self; autobiography; narrative; database; youth; self-presentation; visual analysis
• Language: croatian
• URN:NBN: urn:nbn:hr:114:612277
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2019-11-08 13:26:48