Odnosi s javnošću u luksuznom hotelijerstvu

master's thesis

• Title (english): Public Relations in the Luxury Hotels Industry
• Author: Ines Ivaniš
• Mentor: Hrvoje Jakopović (mentor)
• Committee member: Hrvoje Jakopović (predsjednik povjerenstva)
• Committee member: Dunja Majstorović Jedovnicki (član povjerenstva)
• Committee member: Božo Skoko (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2019-09-19, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

U ovome radu prikazat će se odnosi s javnošću u luksuznom hotelijerstvu u Hrvatskoj. Cilj rada je objasniti što su to odnosi s javnošću, ciljne javnosti, turizam i luksuzno hotelijerstvo te istražiti kakva je primjena odnosa s javnošću u djelatnosti luksuznog hotelijerstva. Rad se temelji na podacima iz primarnih i sekundarnih izvora te prikazuje na koje sve načine luksuzni hoteli u Hrvatskoj primjenjuju odnose s javnošću, kojim alatima se pri tome koriste te koje su njihove ciljne javnosti.

Abstract (english)

This paper presents public relations in luxury hotels in Croatia. The main purpose of the paper is to explain terms such as public relations, target audience, tourism, and the luxury hotel industry. Further on, the research shows how public relations are applied in the luxury hotel business. The paper is based on data from primary and secondary sources and shows how luxury hotels in Croatia use public relations, what public relations tools they use and who is their target audience.

• Keywords: odnosi s javnošću; ciljne javnosti; luksuzno hotelijerstvo; turizam
• Keywords (english): public relations; target audience; luxury hotel industry; tourism
• Language: croatian
• URN:NBN: urn:nbn:hr:114:386064
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2019-11-11 08:16:32