Korelacija između percipiranog utjecaja medija i karakteristika medijske poruke: istraživanje efekta trećeg na primjeru "Istanbulske" konvencije

master's thesis

• Title (english): Correlation Between Percieved Media Influence and Media Message Characteristics: The Third Person Effect in Relation to the Istanbul Convention
• Author: Nika Pereš
• Mentor: Zrinjka Peruško (mentor)
• Committee member: Zrinjka Peruško (predsjednik povjerenstva)
• Committee member: Marina Mučalo (član povjerenstva)
• Committee member: Hrvoje Jakopović (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; (Department of Media and Communication); Zagreb
• Defense date and country: 2019-02-11, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

Ovaj diplomski rad temelji se na istraživanju efekta trećeg, teorije o utjecaju masovnih medija na percepciju pojedinca. Istraživanje je provedeno u svibnju 2018. godina na Fakultetu političkih znanosti Sveučilišta u Zagrebu. Efekt trećeg je teorija koja pretpostavlja raskorak u prosuđivanju o tome kakav će utjecaj imati određeni sadržaj, odnosno tvrdi da će pojedinac percipirati da će socijalno nepoželjne medijske poruke imati jači utjecaj na druge ljude, nego na njih same. Iako je u zadnja tri desetljeća teorija koju je utemeljio Davison postala jednom od najpopularnijih i najproučavanijih u Americi, u Hrvatskoj nije provedeno niti jedno značajnije istraživanje. Pojava efekta trećeg ovisi o raznim faktorima, kao što su karakteristike pojedinca, komunikacije i situacija. Istraživanje efekta provedeno je na temelju Istanbulske konvencije koja je u 2018. godine zbog njezine ratifikacije bila veoma zastupljena u svim hrvatskim medijima. Upravo ta tema je odabrana zbog mogućnosti sagledavanja situacije koja podrazumijeva; medijski sustav hrvatske, prevladavajuće društvene vrijednosti i položaj žena u Republici Hrvatskoj, kao i karakteristike medijskih poruka koje djeluju kao moderatori samog efekta.

Abstract (english)

This thesis is based on the study of the third-person effect theory, the theory that describes impact of mass media on an individual's perception. The research was conducted in May 2018 at the Faculty of Political Science of the University of Zagreb. The third-person effect is theory which presupposes a gap in judging the impact of a certain content and claims that an individual will perceive that socially undesirable media messages will have more impact on other people than on the same. Although in the last three decades the theory founded by Davison, one of the most popular and most prominent in America, no major research has been carried out in Croatia. The effect of the third effect depends on a variety of factors, such as the characteristics of the individual, the communication, and the situation. The research was carried out on the basis of the Istanbul Conventions, which in 2018 were highly represented in all Croatian media because of its ratification. That is precisely why is this topic chosen, because of the possibility of considering the situation it implies; the Croatian media system, dominant social values and the position of women in the Republic of Croatia, as well as the characteristics of media messages that act as moderators of the effect itself.

• Keywords: efekt trećeg; Istanbulska konvencija; medijski sustav hrvatske; ravnopravnost; prava žena
• Keywords (english): the third-person effect; Istanbul Convention; the Croatian media system; equality; women's rights
• Language: croatian
• URN:NBN: urn:nbn:hr:114:692231
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2019-11-12 13:06:30