Predizborna kampanja za parlamentarne izbore 2015: Društvene mreže kao izvor vijesti u tradicionalnim medijima u Hrvatskoj

master's thesis

• Title (english): Election campaign for parliamentary elections 2015: Social networks as new sources in traditional media in Croatia
• Author: Dora Čolaković
• Mentor: Domagoj Bebić (mentor)
• Committee member: Domagoj Bebić (predsjednik povjerenstva)
• Committee member: Sanjin Dragojević (član povjerenstva)
• Committee member: Dunja Majstorović (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; (Department of Journalism and Media Production); Zagreb
• Defense date and country: 2016-07-08, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

Jedna od pretpostavki ovog rada bila je kako su hrvatski političari u predizbornoj kampanji za parlamentarne izbore 2015. godine uvelike počeli koristiti društvene mreže kao sredstvo komunikacije s javnošću. Već su prijašnja istraživanja potvrdila kako novinari koriste društvene mreže kao izvor vijesti, a cilj ovo rada bio je istražiti koliko su se društvene mreže koristile kao izvor vijesti u tradicionalnim medijima, televiziji i tisku, u predizbornoj kampanji za parlamentarne izbore 2015. godine. Metodom analize sadržaja analizirali su se televizijski prilozi središnjih informativnih emisija Nove TV, RTL i HRT te novinski članci u Jutarnjem listu, Večernjem listu te 24 sata, a sve u razdoblju od 21. listopada do 6. studenog 2015. Analiza je utvrdila kako društvene mreže uistinu jesu korištene kao izvor informacija u predizbornoj kampanji, a mreže koje su najčešće korištene su i kod televizije i tiska bile Facebook i Twitter. Najveći broj vijesti koje su sadržavale informaciju s neke od društvenih mreža u tom je razdoblju bio povezan s predizbornom kampanjom za parlamentarne izbore 2015. godine. Televizija je imala veći udio priloga s informacijama s društvenih mreža nego tiskani mediji i to gotovo dvostruko više. Ipak, očekivano, uočene su i pojedine razlike kod izvještavanja na televiziji i u tisku.

Abstract (english)

One of the assumptions of this paper was that Croatian politicians in the election campaign for parliamentary elections in 2015 in Croatia largely begun to use social networks as a means of communication with the public. Previous research has already confirmed that journalists use social networks as news sources, and the goal of this study was to investigate how were social networks used as news sources in traditional media, television and the press, in the election campaign for parliamentary elections in 2015. By using the method of content analysis, central news shows of Nova TV, RTL and HRT were analyzed, as well as newspaper articles in Jutarnji List, Večernji list and 24 sata, within the period from 21st October to 6th November 2015. The analysis found that social networks were indeed used as a source of information during the election campaign and the networks that were used the most both in television and print were Facebook and Twitter. The largest number of news containing information from one of the social networks in this period were connected to the election campaign in 2015. Television had a larger share of news with information taken from social networks than the print media, almost double. However, as expected, several differences in reporting on television and in the press were noted.

• Keywords: društvene mreže; parlamentarni izbori 2015.; predizborna kampanja; Hrvatska; izvor vijesti; tisak; televizija; novinarstvo; Nova TV; RTL; HRT; 24sata; Jutarnji list; Večernji list
• Keywords (english): social networks; parliamentary elections 2015; election campaign; Croatia; news source; print; television; journalism; Nova TV; RTL; HRT; 24sata; Jutarnji list; Večernji list
• Language: croatian
• URN:NBN: urn:nbn:hr:114:684604
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2016-11-21 08:56:28