Reprezentacija društvenih vrijednosti u filmskom serijalu "Star Wars"

master's thesis

• Title (english): The Representation of Social Values in the "Star Wars" Movie Series
• Author: Katarina Šapina
• Mentor: Tena Perišin (mentor)
• Committee member: Tena Perišin (predsjednik povjerenstva)
• Committee member: Marina Mučalo (član povjerenstva)
• Committee member: Gordana Vilović (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; (Department of Journalism and Media Production); Zagreb
• Defense date and country: 2019-07-03, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

Ovaj rad analizira reprezentaciju društvenih vrijednosti u filmskom serijalu Star Wars. Star Wars, osim što je kultna franšiza koja je obilježila filmsku industriju generalno, ali i žanr znanstvene fantastike, obilježila je i mnoge generacije. Od samog izlaska 1977. godine, filmske epizode Star Warsa prilikom objavljivanja i projiciranja u kinima bile su uvijek među prodavanijima te godine. S obzirom na to, filmovi su dosegli široku publiku, ali i ostavili veliki utjecaj na gledatelje pa i postali jedno od najpopularnijih američkih naslijeđa. Želeći ispitati hipoteze da filmski serijal Star Wars reprezentacijom određenih društvenih vrijednosti utječe na poimanje istih u svakodnevnom životu, da konzumenti usvajaju elemente iz serijala i prenose ih u svakodnevni život i da serijal Star Wars utječe na svakodnevne navike konzumenata, odlučila sam anketirati osobe koje su gledale navedeni serijal. Tako sam ispitala utjecaj SW-a, ali i filma kao medija općenito. Osim što rad, u manjoj mjeri, analizira utjecaj na publiku, proučavanjem i iznošenjem teorijskog okvira o navedenoj temi, primjećuje se utjecaj Star Warsa na razvoj znanstvene fantastike kao žanra, ali i na cijelu filmsku industriju. Rad se fokusira na narativni razvoj u filmu, odnosno u kojoj mjeri i na koji način su društvene reprezentacije projicirane u narativu filma. S obzirom na to da filmovi izlaze već preko 40 godina, može se primijetiti narativna promjena u skladu s društvenim vrijednostima i okolnostima u društvu. Zbog toga sam u radu koristila narativnu analizu bih ispitala hipotezu da se reprezentacija društvenih vrijednosti u filmskom serijalu Star Wars promijenila od prvog filma originalne trilogije 1977. do posljednjeg antologijskoj filma objavljenog u 2018. godini.

Abstract (english)

This thesis analyzes the representation of social values in the Star Wars movie series. Apart from the fact that this cult franchise left a mark in the film industry and genre of science fiction, it has been important and honored among many generations. Since it's releasing in 1977, the Star War film series have been among the bestsellers of the year when they were released and projected at the cinema. Because of this, the films have reached a wide audience, but they also have had a huge impact on viewers and have become one of the most important American values in popular culture. Wanting to examine the impact of such a popular movie series on the audience, I decided to question the people who watched this series. So I tested the influence of SW, but also the influence of the movie as media content, in general. Except the analyzing the impact on the audience, through searching the theoretical framework on this subject, it's noticed the noteworthy impact of Star Wars on the development of science fiction as a genre, as well as on the entire film industry. The paper mainly focuses on narrative development in the film, in terms of how and in what way social representations are projected into the narrative of the film. Since films have been out for over 40 years, I could analyze a narrative change in accordance with social values and circumstances in society. For this reason, narrative analysis was used in the paper to investigate the representation of social values through 10 Star Wars franchise films. I was studying a change in the representation of gender, race, and religion.

• Keywords: reprezentacija; društvene vrijednosti; filmski serijal; Star Wars; franšiza; filmska industrija; film; utjecaj; publika; narativna analiza; anketa
• Keywords (english): Representation; Social Values; Film Series; Star Wars; Franchise; Film Industry; Film; Impact; Audience; Narrative Analysis; Survey
• Language: croatian
• URN:NBN: urn:nbn:hr:114:616873
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2019-11-21 10:57:09