Vizualna reprezentacija različitosti u publikacijama EU

master's thesis

• Title (english): Visual representation of diversity in European Union's publication
• Author: Anita Batarelo
• Mentor: Zlatan Krajina (mentor)
• Committee member: Zlatan Krajina (predsjednik povjerenstva)
• Committee member: Helena Popović (član povjerenstva)
• Committee member: Viktorija Car (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; (Department of Media and Communication); Zagreb
• Defense date and country: 2019-09-23, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

Projekt Europske unije karakteriziraju snažne kulturološke i psihološke barijere, koje su se pokazale značajnom preprekom u postizanju europskog jedinstva.
Ovaj rad, kroz analizu službenih publikacija Europske unije (15 plakata, jedan bilten i jedan video spot), naglasak stavlja na pitanja kulturna raznolikost, koja je utkana u samu srž europskog identiteta, ali isto tako pridonosi stvaranju tenzija čime je otežana identifikacija s Europom kao multikulturalnom zajednicom.
Analizom službenih plakata Europske unije otkrivene su brojne poveznice i asocijacije na jedinstvo, ali i multikulturalizam, mobilnost, zajedništvo i slično. Plakati su često odraz elemenata koji kombiniraju suprotnosti, kao što su jednakost i uzvišenost, jedinstvo i raznolikost. Diskurs o zaštiti vanjskih granica Europe osobito je prisutan u analiziranom biltenu, koji spaja naizgled nespojivo: ilustracije koje nas asociraju na mobilnost i globalnu povezanost i duboko ukorijenjen diskurs o potrebi zaštite europskih granica. Naglasak na ljudskim pričama osobito je vidljiv u spotu, ali se na kraju sve ipak zaokružuje u dobro poznatu priču o granicama i ograničenjima, odnosno fortifikaciji Europe.

Abstract (english)

The European Union project is characterized by strong cultural and psychological barriers, which have proven to be a significant obstacle to achieving European unity.
Through the analysis of European Union publications (15 posters, one factsheet and one video), this paper focuses on issues of cultural diversity, which is woven into the very core of European identity, but also contributes to the creation of tensions, making it difficult to identify with Europe as multicultural community.
The analysis of the official posters of the European Union revealed a number of links and associations to unity, but also multiculturalism, mobility, togetherness. Posters are often a reflection of elements that combine opposites, such as equality and sublimity, unity and diversity. Discourse on the protection of Europe's external borders is particularly present in the analyzed bulletin, which brings together the seemingly incompatible: illustrations that associate us with mobility and global connectivity and a deep-rooted discourse on the need to protect European borders. The emphasis on human stories is particularly evident in the video,
but in the end it all nevertheless rounds off into the well-known story of borders and restrictions, that is the fortification of Europe.

• Keywords: Europska unija; identitet; simboli; plakati; kulturna raznolikost
• Keywords (english): European union; identity; symbols; posters; cultural diversity
• Language: croatian
• URN:NBN: urn:nbn:hr:114:934440
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2019-11-21 11:27:02