Medijske konstrukcije žena u socijalizmu i kapitalističkoj demokraciji: komparacija časopisa Svijet i Gloria

master's thesis

• Title (english): Media Construction of Women in Socialism and Capitalist Democracy: a Comparison of the Magazines Svijet and Gloria
• Author: Anja Zulić
• Mentor: Helena Popović (mentor)
• Committee member: Helena Popović (predsjednik povjerenstva)
• Committee member: Viktorija Car (član povjerenstva)
• Committee member: Zlatan Krajina (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; (Department of Media and Communication); Zagreb
• Defense date and country: 2019-09-23, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

Rad istražuje kako je medijski konstruirana žena, komparacijom časopisa Svijet i Gloria koji izlaze u dva različita vremenska razdoblja. Ženska štampa proučavana je metodom kvalitativne analize sadržaja, nudeći odgovore o položaju, borbi, interesima žena u razdoblju socijalizma i kapitalističke demokracije iz perspektive ženskih listova. Medijska konstrukcija žene Svijeta kroz desetljeća potvrđivala je ženinu ulogu u društvu prvo kao domaćice, kasnije kao radnice, dok šezdesetih godina žene počinju da zauzimaju javnu sferu i tada se teme koje Svijet obrađuje također mijenjaju. Časopis Gloria otpočetka konstruira sliku suvremene žene, koja je rastrzana između porodice i profesije, i pod pritiskom ideala ljepote i uspješnosti koji se konstruira kroz pisanje o slavnim osobama. Slavne ličnosti nastoje se predstaviti kao „obične“ žene i tako približiti čitateljicama.

Abstract (english)

The goal of this paper is to research how are women media-constructed, by comparing women`s magazines Svijet and Gloria which are published in two different periods. The women's press was studied through a method of qualitative content analysis, offering answers about the position, struggle, interests of women in the era of socialism and capitalist democracy from the perspective of women's newspapers. For decades, the media construction of the woman in magazine Svijet affirmed the woman's role in society first as housewives, later as workers, while in the 1960s women began to occupy the public sphere, and then the topics covered by magazine Svijet changed. Gloria magazine initially constructs an image of a modern woman, torn between family and profession, and under the pressure of the ideal of beauty and success that is constructed through writing about celebrities. In Gloria, celebrities are portrayed as "ordinary" women, which affects to bring them closer to readers.

• Keywords: ženska štampa; Svijet; Gloria; socijalizam; kapitalistička demokracija
• Keywords (english): women's press; Svijet; Gloria; socialism; capitalist democracy
• Language: croatian
• URN:NBN: urn:nbn:hr:114:910329
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2019-11-22 08:59:06