Povjerenje studenata novinarstva i komunikologije u Facebook nakon krize s Cambridge Analyticom

master's thesis

• Title (english): Journalism and Communicology Students' Trust in Facebook in the Wake of the Cambridge Analytica Crisis
• Author: Štefica Škarika
• Mentor: Hrvoje Jakopović (mentor)
• Committee member: Hrvoje Jakopović (predsjednik povjerenstva)
• Committee member: Božo Skoko (član povjerenstva)
• Committee member: Dunja Majstorović Jedovnicki (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; (Department of Strategic Communication); Zagreb
• Defense date and country: 2019-09-19, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

Tema je ovog rada bila krizna situacija u kojoj se Facebook našao 2018. godine, kada su neovlašteno prikupljeni osobni podaci oko 87 milijuna korisnika te društvene mreže. Cilj je istraživanja bio istražiti navike korištenja Facebooka studenata novinarstva i komunikologije, kao i istražiti je li i na koji način spomenuta krizna situacija utjecala na njihove navike korištenja Facebooka. Provedeno je on-line anketno ispitivanje na prigodnom uzorku od 100 studenata. Zaključeno je da većina ispitanika vodi računa o vlastitoj privatnosti na društvenoj mreži, no, ipak objavljuju osobne podatke koji su zatim vidljivi drugim korisnicima te mreže s kojima su umreženi. Nadalje, istraživanje je pokazalo kako većina ispitanika svakodnevno koristi Facebook, kao i Facebook Chat za informiranje, zabavu i kao komunikacijski kanal. Povjerenje ispitanika u informacije dobivene putem Facebooka je osrednje. Većina je ispitanika upoznata s kriznom situacijom Facebooka i Cambridge Analytice, no, njihove se navike korištenja Facebooka ipak nisu značajnije promijenile.

Abstract (english)

The topic of this paper was the crisis in which Facebook found itself in 2018, when the personal data of 87 million users was collected unauthorized. The aim of the paper was to investigate journalism and communication science student's Facebook usage habits, as well as to examine whether and how the crisis situation affected their Facebook usage habits. An online survey was conducted on a sample of one hundred students. The survey brought to conclusion that most respondents pay attention to their privacy on the social network. Nonetheless, they release personal data visible to other users. Furthermore, the research found that most respondents use Facebook, as well as Facebook Chat, daily. They primarly use it as source of the information, entertainment, and as a communication channel. Respondent's trust in the information obtained through Facebook is mediocre. Most respondents are familiar with the crisis situation of Facebook and Cambridge Analytica, but it did not affect their habits of using Facebook significantly.

• Keywords: kriza; krizna komunikacija; imidž; povjerenje; Facebook; Cambridge Analytica
• Keywords (english): crisis; crisis communication; image; trust; Facebook; Cambridge Analytica
• Language: croatian
• URN:NBN: urn:nbn:hr:114:099596
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2019-11-22 09:19:43