Uloga Hrvatskog audio-vizualnog centra u promociji hrvatskog filma: od osnivanja do danas

master's thesis

• Title (english): The Role of the Croatian Audiovisual Centre in Croatian Film Promotion: from Its Founding to the Present Day
• Author: Jelena Kušar
• Mentor: Antonija Čuvalo (mentor)
• Committee member: Antonija Čuvalo (predsjednik povjerenstva)
• Committee member: Smiljana Leinert-Novosel (član povjerenstva)
• Committee member: Dina Vozab (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; (Department of Media and Communication); Zagreb
• Defense date and country: 2019-09-18, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

Rad analizira ulogu Hrvatskog audiovizualnog centra u promociji hrvatskih filmova, od njegovog osnutka 2008. godine do danas. Krajnji cilj istraživanja je saznati na koji način iz perspektive filmskih djelatnika poboljšati vidljivost hrvatskih filmova u Hrvatskoj općenito te zainteresirati publiku za iste. Kroz teorijski dio rada napravljena je razlika između financijskih modela korištenih u Europski i Hollywoodu te objašnjen značaj filma za kulturu Republike Hrvatske. Predstavljen je i kratki presjek poslijeratnog razdoblja do osnutka HAVC-a te napravljena analiza HAVC-ovih godišnjih izvještaja u razdoblju od deset godina. Naposljetku je napravljena usporedba Hrvatske sa Slovenijom, kao zemljom sa sličnim financijskim modelom i filmskim uspjehom. Pritom je provedena online anketa sa stanovništvom Republike Hrvatske te intervjui s osam hrvatskih filmskih djelatnika. Rezultati ankete pokazali su kako su je ispunjavali relativno zainteresirani ispitanici koji kao nedostatke hrvatske kinematografije izdvajaju slabu promociju te tešku dostupnost. Intervjuirani hrvatski filmski djelatnici također su tvrdili kako je hrvatski film slabo vidljiv te kao rješenje predložili brendiranje hrvatskih filmova te osnivanje legalne online filmske platforme za domaće filmove.

Abstract (english)

The paper analyzes the role of the Croatian Audiovisual Center in promoting Croatian films, from its inception in 2008 to the present. The ultimate goal of the research is to find out how, from the perspective of film professionals, to improve the visibility of Croatian films in Croatia in general and to interest the audience for them. Through the theoretical part of the paper, a distinction is made between the financial models used in Europe and Hollywood, as well as the importance of film for the culture of the Republic of Croatia. A short section of the post-war period to the inception of the HAVC was presented and an analysis of the HAVC's annual reports over a 10-year period was made. Finally, a comparison was made between Croatia and Slovenia, as a country with a similar financial model and film success. Further, an online survey was conducted with the population of the Republic of Croatia and interviews with eight Croatian film employees. The results of the survey showed that it was filled by relatively interested respondents who, as deficiencies in Croatian cinema, highlight poor promotion and difficult accessibility. Interviewed Croatian filmmakers also argued that Croatian film was poorly visible and suggested branding Croatian films and establishing a legal online film platform for domestic films as a solution.

• Keywords: HAVC; hrvatski film; HRT; Hrvatska; promocija filma
• Keywords (english): HAVC; croatian movie; HRT; Croatia; movie promotion
• Language: croatian
• URN:NBN: urn:nbn:hr:114:056937
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2019-12-10 14:51:58