Ponašanje mladih na društvenim mrežama: istraživanje percepcije utjecaja na emotivne (partnerske) odnose

master's thesis

• Title (english): The Behaviour of Young People on Social Media: A Survey of Perception of the Influence on Emotional (Partner) Relationships
• Author: Hrvoje Šoljić
• Mentor: Marta Zorko (mentor)
• Committee member: Marta Zorko (predsjednik povjerenstva)
• Committee member: Marina Mučalo (član povjerenstva)
• Committee member: Marin Galić (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2019-09-19, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

Društvene mreže jedan su od neizbježnih i najpopularnijih alata za društvenu interakciju koje su svojom pojavom kompletno promijenile način na koji ljudi komuniciraju, ponašaju se i stvaraju stavove. Taj utjecaj na korisnike s vremenom ne jenjava, već naprotiv, razvojem tehnologije iz dana u dan dolazi do novih izazova koje nam društvene mreže serviraju. Ovaj diplomski rad istražuje ponašanje mladih na društvenim mrežama s fokusom na istraživanju percepcije utjecaja društvenih mreža na emotivne (partnerske) odnose mladih. Analizirajući literaturu i rezultate istraživanja stranih autora koji su se bavili ovom temom, uvidjeli smo da društvene mreže imaju utjecaja na emotivne odnose kod mladih. Potaknuti njihovim rezultatima i sami smo odlučili provesti istraživanje koji će se odnositi na mlade u Hrvatskoj. U istraživanju smo koristili metode fokus grupe i ankete, a rezultatima koje smo dobili pokazali smo da društvene mreže imaju utjecaja na ovaj segment života mladih. Kao najveće probleme koji mladi ističu su nepovjerenje i kontrola partnera.

Abstract (english)

Social networks are one of the unavoidable and popular tools for social interaction that has completely changed the way people communicate, behave and create attitudes. This impact on users is not diminished over time, but on the contrary, day by day we face new challenges that social networks serve us. This paper examines the behavior of young people on social networks with a focus on exploring the perception of the impact of social networks on the emotional relationships of young people. Analyzing the literature and research findings of foreign authors who dealt with this topic, it is found that social networks have an impact on emotional relationships among young people. Encouraged by their results we have decided to do research that will address young people in Croatia. We used focus group and survey methods in the research, and the results showed that social networks influence this segment of youth life. As the biggest problems that young people point out are distrust and partner control.

• Keywords: društvene mreže; mladi; Facebook; Twitter; Instagram; emotivni (partnerski) odnosi; tehnologija; suvremeno društvo
• Keywords (english): social media; youth; Facebook; Instagram; Twitter; Eotional relationship; technology; modern society
• Language: croatian
• URN:NBN: urn:nbn:hr:114:846177
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2019-12-11 14:02:55