Eksperimentalna studija: Medijsko udešavanje odgovornosti ministra zdravstva i djelatnika zdravstvenog sektora u slučaju "Prekinimo šutnju"

master's thesis

• Title (english): An Experimental study: Media Priming of the Responsibility of the Minister of Health and Health Service Employees in the Case of "Break the Silence"
• Author: Josipa Vrankulj
• Mentor: Dina Vozab (mentor)
• Committee member: Dina Vozab (predsjednik povjerenstva)
• Committee member: Ivo Žanić (član povjerenstva)
• Committee member: Viktorija Car (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2019-09-20, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

Medijsko udešavanje kratkoročan je učinak do kojeg dolazi nakon izlaganja stimulansu, a koji uzrokuje promjene u standardima koje pojedinci koriste u evaluacijama. Riječ je o učinku koji se reflektira na ponašanja i prosudbe pojedinaca. Istraživanja udešavanja svoje korijene pronalaze u 1970-ima u kognitivnoj psihologiji, a s razvojem koncepta šire se na pitanja politike i medija. U novije vrijeme ona su sve više usmjerena na pitanja stereotipa. Ipak, najveću promjenu u znanstvenoj zajednici istraživanje udešavanja donosi zbog otkrića moći koju mediji posjeduju pri naglašavanju određenih koncepata u memoriji publika. Svrha provedenog istraživanja bila je nadopuniti rupu koja postoji u istraživanju udešavanja odgovornosti pojedinaca i grupe aktera, a s ciljem dokazivanja moći medija na promjene standarda evaluacije i pobijanja alternativne teorije projekcije. Istraživanje je temeljeno na slučaju akcije „Prekinimo šutnju“ i uključenih aktera, ministra Milana Kujundžića i djelatnika zdravstvenog sektora. Udešavanje odgovornosti aktera istraženo je eksperimentom koji je proveden u tri dijela na tri grupe, dvije eksperimentalne i jednoj kontrolnoj. Rezultati istraživanja pokazali su da se učinak udešavanja javlja u slučaju naglašavanja odgovornosti pojedinca, dok je u slučaju naglašavanja odgovornosti grupe aktera statistički neznačajan.

Abstract (english)

The media priming refers to a short-term effect that occurs after exposure to a stimulus which causes changes in standards that individuals use while making their evaluations. It is an effect that reflects on the behavior and judgments of individuals. Studies of priming find their roots in the 1970s in cognitive psychology and, with the development of the concept, they have spread onto the media and political issues. Nowadays they increasingly focus on stereotype issues. Nevertheless, the greatest change in the scientific community that researches priming was made by the discovery of the power that media has in emphasizing certain concepts in the memory of the audience. The purpose of the research was to complement the hole that exists in the research of the accountability of individuals and the group of actors, with the aim of proving the power of the media to change the standards of evaluation and to oppose the alternative projection theory. The research is based on the case of „Break the Silence“ and involved actors, Minister Milan Kujundžić and health sector employees. The accentuation of the actors' responsibility was explored by an experiment conducted in three parts to three groups, two experimental and one control. The results of the research have shown that the effect of the exercise occurs in the case of accentuating the individual's responsibility, while in the case of accentuating the accountability of the group of actors it is statistically insignificant.

• Keywords: udešavanje; evaluacija; eksperiment; mediji; odgovornost; zdravstvo
• Keywords (english): priming; evaluation; experiment; media; responsibility; health
• Language: croatian
• URN:NBN: urn:nbn:hr:114:502812
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2019-12-12 09:05:23