Twitter kao alat za celebrity politiku: studija slučaja svjetskih glazbenika

master's thesis

• Title (english): Twitter as a Celebrity Politics Tool: The Case Study of World Musicians
• Author: Marija Čiček
• Mentor: Domagoj Bebić (mentor)
• Committee member: Domagoj Bebić (predsjednik povjerenstva)
• Committee member: Gordana Vilović (član povjerenstva)
• Committee member: Helena Popović (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2019-09-27, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

Cilj ovog diplomskog rada bio je ispitati prisutnost celebrity politike na Twitteru kod glazbenika Rogera Watersa, glazbenice M.I.A. i skupine Pussy Riot te istražiti kako koriste Twitter alate i kakav je angažman njihovih pratitelja. Odabrana je studija slučaja unutar koje je provedena analiza sadržaja Twitter objava u 2018. godini pri čemu je cilj bio odgovoriti na dva glavna istraživačka pitanja. Analizirane su 902 Twitter objave od kojih je Waters imao 230, M.I.A 168 i Pussy Riot 504. Svaki je glazbenik analiziran s obzirom na tehničke i tematske karakteristike njihovih objava. Pokazalo se kako su teme kojima se glazbenici bave na Twitteru odraz offline političkog djelovanja. Utvrđeno je kako je 56% objava skupine Pussy Riot izravno političke tematike, dok M.I.A. ima takvih 44% objava, a Waters 23%. Twitter alate koriste raznoliko pri čemu je veća sličnost između Watersa i skupine Pussy Riot. Štoviše, njihovi su pratitelji aktivniji na direktnim političkim objavama.

Abstract (english)

Point of this graduate thesis was to test the level of celebrity politics on Twitter profiles of these musicians - Roger Waters, M.I.A. and Pussy Riot, and to find out how they use Twitter tools and how their followers react to those tweets. A case study was chosen and within its content analysis of the 902 Twitter posts were made. The main purpose of the analysis was to answer two major research questions. Roger Waters had 230 tweets in 2018, M.I.A. 168 and Pussy Riot 504. Each musician was analyzed with respect to the technical and thematic characteristics of their posts. The topics that these musicians deal with on Twitter have been shown to reflect their offline political activity. Pussy Riots had 56% political tweets, M.I.A. had 44% and Waters had 23%. Their use of Twitter tools was diverse but with the greater similarity between Waters and the group Pussy Riot whose. Moreover, their followers are more active on direct political tweets.

• Keywords: celebrity; Politika; Twitter; glazba; Roger Waters; M.I.A.; Pussy Riot
• Keywords (english): celebrity politics; Twitter; music; and politics; Roger Waters; M.I.A.; Pussy Riot
• Language: croatian
• URN:NBN: urn:nbn:hr:114:015920
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2019-12-12 09:13:13