Reality program "Keeping up With the Kardashians" i svijest o vlastitom tijelu kod mladih djevojaka u dobi od 16 do 20 godina

master's thesis

• Title (english): The Reality Show Keeping Up with the Kardashians and the Body Self-perception among 16-to-20-year-old Young Girls
• Author: Lucija Markić
• Mentor: Antonija Čuvalo (mentor)
• Committee member: Antonija Čuvalo (predsjednik povjerenstva)
• Committee member: Viktorija Car (član povjerenstva)
• Committee member: Dina Vozab (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; (Department of Media and Communication); Zagreb
• Defense date and country: 2020-09-14, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

Osnovna svrha istraživanja provedenog u ovom radu ukazati je na dugoročni utisak koji medijska reprezentacija ženskog ideala ostavlja na mlade djevojke. Istraživanje je napravljeno radi boljeg razumijevanja načina na koji ispitanice percipiraju medijski utjecaj i njegovu povezanost sa stvaranjem svijesti o sebi i svojem tijelu. Uz to što detaljno obrađuje glavnu temu, a to je uloga koju serija Keeping Up With the Kardashians i njezine glavne protagonistice imaju na stvaranje samopredodžbe i svijesti u vlastitom tijelu kod mladih djevojaka, u ovom radu obrađene su i druge srodne teme poput učestale promjene standarda ženske ljepote, sve strože medijske agende lijepog izgleda nametnute mladim ženama i posljedice dugoročnog izlaganja mladih celebrity utjecaju i drugom srodnom sadržaju. U njemu su korišteni brojni znanstveni članci i istraživanja koja se bave utjecajem medija na osobe u predadolescentskom i adolescentskom razdoblju te koje spadaju u skupinu „mladi odrasli“, promjenom standarda ženske ljepote i promjenom pojma „slava“ i „slavan“ (engl. Celebrity) kroz vrijeme te literatura potrebna za oformljavanje pitanja korištenih u polustrukturiranom dubinskom intervjuu na uzorku N=7, kod ispitanica u dobnom razredu 16-20. Glavni zaključci istraživanja ukazuju na važnost obitelji i neposredne okoline u interpretaciji medijskih poruka i stvaranje svijesti o vlastitom tijelu, ali i opasnosti koju donosi izlaganje određenom, naizgled nevinom, medijskom sadržaju. Na kraju, zaključak rada predlaže uvođenje tema estetske kirurgije, ideala ljepote i mentalnog zdravlja mladih u dnevnu agende javnog diskursa. Najveći doprinos rada je potencijalno osvješćivanje o šteti koju uzrokuje nekontrolirano izlaganje medijima, pogotovo kod članova društva koji još nisu svjesni njihovih potencijalnih utjecaja.

Abstract (english)

The main purpose of the research conducted in this paper is to point out the long-term impression that the media representation of the female ideal leaves on young girls. The research was done to better understand the way respondents perceive media influence and its connection to the creation of awareness about themselves and their body. In addition to addressing the main theme, which is the role that the reality program „Keeping Up With the Kardashians“ and its main protagonists have in creating self-image and body awareness in young girls, this paper also addresses other related topics such as frequent changes in female beauty standards, increasingly strict agenda of desirable looks that the media imposes on young women, alongside with the consequence that long-term exposure of young people to celebrity culture and related content can cause. In order to display the results and conclusions effectively a number of scientific articles and research dealing with influence that the media has on people of pre-adolescent and adolescent age as well as young adults, literature that covers the topics of constant change of the female beauty standard and the concept of fame in company with the literature used to form the questions for the semi-structured in-depth interview on the sample N = 7, in the respondent in the age class 16-20 was used in this paper. The main conclusions of the research point to the importance of the family and the immediate environment in interpreting media messages and creating awareness of one's own body, but also the danger posed by exposure to certain, seemingly innocent, media content. Finally, the conclusion of the paper proposes the introduction of the topics of cosmetic surgery, the ideals of beauty and mental health of young people in the daily agenda of public discourse. The biggest contribution of the paper is the potential awareness of the damage caused by uncontrolled exposure to the media, especially among members of society who are not yet aware of their potential impacts.

• Keywords: samopredodžba; svijest o sebi; mediji; uloga; sadržaj; Keeping Up With the Kardashians; celebrity
• Keywords (english): self-image; self-awareness; media; role; content; „Keeping Up with Kardashians“; celebrity
• Language: croatian
• URN:NBN: urn:nbn:hr:114:555128
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2020-10-13 10:24:05