Komunikacija predsjedničkih kandidata s biračima putem Facebooka: predsjednički izbori 2019.

master's thesis

• Title (english): Communication of Presidential Candidates with Voters through Facebook: The 2019 Presidential Election
• Author: Nera Nikolić
• Mentor: Zrinjka Peruško (mentor)
• Committee member: Zrinjka Peruško (predsjednik povjerenstva)
• Committee member: Zlatan Krajina (član povjerenstva)
• Committee member: Kosta Bovan (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2020-09-14, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

Cilj rada je istražiti utječu li objave kandidata za predsjednika Republike Hrvatske 2019. godine na društvenoj mreži Facebook na birače. Facebook je najpopularnija društvena mreža na svijetu koja broji publiku od 2,4 milijarde korisnika. Osim što je najpopularnija na svijetu tako je i u Hrvatskoj sa 1,9 milijuna registriranih korisnika. Prije je služila samo za komuniciranje s prijateljima, ali sada je postao i snažan marketinški alat za promociju poznatih osoba pa tako i političara. Ne samo da im služi za objavljivanje slika i stavova već plaćaju promocije kako bi došli do što šire publike te privatiziraju politiku u smislu objavljivanja, ne samo političkog sadržaja, već i privatnih fotografija. Upravo zbog toga zanimljivo je istraživati koliko objave utječu na birače te trebaju li kandidati objavljivati privatne fotografije.

Abstract (english)

The aim of this paper is to research if the Facebook posts of presidential candidates of Republic of Croatia affect the electors in any way. Facebook is the most popular social network in the world and it has over 2,4 billion users. It is also the most popular social network in Croatia, with more than 1,9 million users. Facebook was first used only for connecting with friends, but it has became powerful marketing tool for promoting famous people and also politicians. They don’t only use it for posting photos or opinions, they also pay to promote themselves so they could reach a wider audience and privatize politics in sense of posting, not only political content, but the private photos also. That is the reason why it is interesting to research how much their posts affect the audience and should the candidates publish private photos too.

• Keywords: politička komunikacija; Facebook; predsjednički izbori; plaćanje promocija i privatizacija politike
• Keywords (english): political communication; Facebook; presidential elections; paid promotion; privatization of politics
• Language: croatian
• URN:NBN: urn:nbn:hr:114:354232
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2020-10-15 13:14:40