Društveno odgovorno poslovanje na primjeru Jadranskog naftovoda

master's thesis

• Title (english): Corporate Social Responsibility: The Case of JANAF
• Author: Tihana Kolec
• Mentor: Hrvoje Jakopović (mentor)
• Committee member: Hrvoje Jakopović (predsjednik povjerenstva)
• Committee member: Božo Skoko (član povjerenstva)
• Committee member: Tena Perišin (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2020-09-18, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

Društveno odgovorno poslovanje (DOP) je dugoročno isplativa investicija koja će se vratiti u obliku ponosnih zaposlenika, zadovoljne lokalne zajednice, čišćeg okoliša te svih dionika koji će u kompaniji prepoznati pozitivan imidž i intelektualni kapital u kojeg vrijedi ulagati. DOP ima značajan utjecaj na pozitivan imidž tvrtke u društvu doprinoseći njenoj dodatnoj vrijednosti te se pokazuje kao relevantna konkurentna prednost uspješnih tvrtki. Kroz cijeli rad prožima se objašnjavanje što je to zapravo DOP, a na primjeru naftnih kompanija Janaf-a i INA-e pokušava se približiti teorija kroz praksu time objašnjavajući nepravedno zaslužen status javnosti kao najveći zagađivači okoliša. Prikazuje se kako one, implementirajući svoje vrijednosti, djelujući, aktivirajući se i usmjeravajući ka održivom razvoju, uspijevaju opravdati status društveno odgovornih kompanija prema svojim zaposlenicima, zajednici i društvu u kojem djeluju te okolišu. Također, društveno odgovornim inicijativama, osim okolišu, pridonosi se zdravlju, sigurnosti, obrazovanju i zapošljavanju zajednice, te boljoj životnoj okolini i njezinom ekonomskom razvitku.

Abstract (english)

Corporate Social Responsibility (CSR) is a long-term profitable investment that will return in the form of proud employees, a satisfied local community, a cleaner environment, and stakeholders who will recognize the company's positive image and intellectual capital worth investing in. CSR has a significant impact on the positive image of the company in society by contributing to its added value and proves to be a relevant competitive advantage of successful companies. CSR is being explained throughout the paper, and with the examples of oil companies JANAF and INA, an attempt is made to approach theory through practice, thus explaining the unjustly added status of the public as one of the biggest environmental polluters. It is shown how, by implementing their values, acting, and directing their activity towards sustainable development, they manage to justify the status of socially responsible companies towards their employees, the community, the society, and the environment in which they operate. Mentioned oil companies with their socially responsible initiatives, in addition to the environment, contribute to the health, safety, education, and employment opportunities for the community, as well as enrich the living environment and enhance economic development.

• Keywords: društveno odgovorno poslovanje; naftna industrija; korporativna društvena odgovornost; odgovornost prema okolišu; filantropija
• Keywords (english): corporate social management; oil industry; corporate social responsibility; environmental responsibility; philanthropy
• Language: croatian
• URN:NBN: urn:nbn:hr:114:196215
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2020-10-27 08:56:23