Državni-javni-zajednički: politekonomski okvir za medije u tranziciji. Slučaj "Vjesnik"

master's thesis

• Title (english): State-public-common: polit-economic framework for media in transition. The case of "Vjesnik"
• Author: Karolina Leaković
• Mentor: Helena Popović (mentor)
• Committee member: Helena Popović (predsjednik povjerenstva)
• Committee member: Dunja Majstorović (član povjerenstva)
• Committee member: Marina Mučalo (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; (Department of Journalism and Media Production); Zagreb
• Defense date and country: 2016-09-26, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

Izgradnja demokratskih institucija u postsocijalizmu odvijala se usporedo s transformacijom medijskog polja, no rezultati nisu uvijek bili u skladu s očekivanjima. Medijska scena postsocijalističkih država, osobito ona tiskanih medija, u posljednjih više od dvadeset godina obilježena je privatizacijom, komercijalizacijom, tabloidizacijom te, općenito, urušavanjem profesionalnih standarda i radnog statusa novinarki. Nasuprot raširenom uvjerenju kako će tržišni princip dovesti do rasta kvaliteta medijskog proizvoda, iskustva u Hrvatskoj govore drukčije. Politekonomski okvir za medije u tranziciji, na primjeru propasti dnevnih novina Vjesnik (1940 . – 2012.), ukazao je na savezništvo ekonomskih i političkih uvjeta koji su doveli do njegova gašenja. Uz izostanak takozvane političke volje za transformacijom Vjesnika u javni medij, takvom su scenariju impuls dale i nepovoljne ekonomske okolnosti, i mnogo prije krize koja je medije pogodila od 2008. naovamo.
Ipak, sve što je Vjesnik mogao, a nije dospio biti, može predstavljati poticaj za razmatranje načina na koji se u Hrvatskoj mogu osnovati nove dnevne novine kao javni medij. Može se otići i korak dalje te, kako predlaže francuska ekonomistica Julija Cagé, medije spasiti demokratizacijom financiranja i upravljanja. Takva neprofitna medijska organizacija, kako je ona naziva, konstituira se kao zajedničko, javno dobro, koje doprinosi ekonomiji znanja u 21. stoljeću.

Abstract (english)

Building democratic institutions in post-socialism was parallel to transforming its media landscape. However, results were not always up to expectations. Media setting in post-socijalist countries, particularly print media, in last more than twenty years is marked by privatization, commercialization, tabloidization and, generally, decreasing professional standards and working conditions of journalists. Experience of Croatia are in contrast to a widespread view that the principle of free market would assure an increase in quality of media production. Polit-economic framework for media in transition, based on the case of downfall of the daily Vjesnik (1940 – 2012), pointed to an alliance of economic and political (pre)conditions that led to it. As political will when transformation of Vjesnik to a public media was absent, this scenario was encouraged by adverse economic circumstances, much before the crisis that hit media from 2008 onwards.
However, what Vjesnik could, but did not achieve, might serve as an encouragement for considering ways of establishing a new daily newspaper as a public media in Croatia. One can take a step further, as suggested by French economist Julia Cagé, and save the media by democratizing its financing and management. This non-profit media organization, as she refers to it, is constituted as commons, as public good that contributes to the knowledge economy of 21st century.

• Keywords: Vjesnik; javni mediji; politička ekonomija medija i komunikacije; neprofitna medijska organizacija; javno dobro.
• Keywords (english): Vjesnik; public media; political economy of media and communication; post-socialist media; non-profit media organization; public good.
• Language: croatian
• URN:NBN: urn:nbn:hr:114:877134
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2016-11-24 09:38:06