Medijska reprezentacija Sandre Perković na portalima 24sata, Jutarnji.hr i Index.hr u 2020. godini

master's thesis

• Title (english): Media Representation of Sandra Perković on the News Websites 24sata, Jutarnji.hr and Index.hr in 2020
• Author: Helena Ivanković
• Mentor: Marin Galić (mentor)
• Committee member: Marin Galić (predsjednik povjerenstva)
• Committee member: Gordana Vilović (član povjerenstva)
• Committee member: Marina Mučalo (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2021-09-14, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

Cilj diplomskog rada pod nazivom „Medijska reprezentacija Sandre Perković na portalima 24sata.hr, jutarnji.hr i index.hr u 2020. godini“ bio je istražiti kako su hrvatski portali prikazali Sandru Perković u svojim člancima. Fokus je bio proučiti jesu li mediji više pisali o njezinim sportskim uspjesima i karijeri ili o njezinom privatnom profilu. Metodom analize sadržaja analizirano je 76 članaka s navedenih portala u razdoblju od 1. siječnja do 31. prosinca 2020. godine. U istraživanju se nastojalo utvrditi u kojoj rubrici na portalima je najviše članaka objavljeno u kojima se spominje ili je glavni akter Sandra Perković, jesu li se na članke stavljali senzacionalistički naslovi, jesu li autori članaka objektivizirali Sandru Perković, je li povod za pisanje članaka bila objava na njezinim društvenim mrežama te kako članci komentiraju privatni profil i sportsku karijeru Sandre Perković. U istraživanje sam uključila i komentare čitatelja te proučila kakvog su oni tipa – pozitivni, negativni ili neutralni.
Rezultati ovog istraživanja pokazuju kako je više članaka obuhvaćalo teme o privatnom profilu Sandre Perković nego o njezinim sportskim uspjesima i karijeri. Mediji su u oba aspekta Sandrina života izvještavali uglavnom neutralno i objektivno. Međutim, naslovi na člancima o Sandri Perković u većini slučajeva napisani na senzacionalistički način, a što se objektivizacije tiče, ona postoji, ali u manjoj mjeri. Analizirajući komentare čitatelja došla sam do zaključka da čitatelji uglavnom ne komentiraju privatni profil Sandre Perković ispod članaka objavljenih na portalima, ali kada komentiraju uglavnom je to u negativnom kontekstu.

Abstract (english)

The purpose of the master's thesis named „Media representation of Sandra Perković on the
News Websites 24sata.hr, jutarnji.hr and index.hr in 2020.“ was to explore how Croatian
portals presented Sandra Perković in their articles. The focus was to study whether the media
wrote more about her sporting successes and career or about her private profile. Using the
content analysis method, 76 articles in the period from January 1 until the December 31, 2020
from the previously mentioned portals were analyzed. The research strive to determine in
which section on the portals most articles were published in which Sandra Perković was
mentioned or was the main character, whether sensationalist headlines were placed on the
articles, whether the authors of the articles objectified Sandra Perković, whether the reason for
writing the articles was a post on her social networks and how the articles comment Sandra
Perković's private profile and sports career. I also included readers' comments in the research
and studied what type they are - positive, negative or neutral.
The results of this research show that more articles covered topics about Sandra Perković's
private profile than about her sports successes and career. The media reported on both aspects
of Sandra's life mostly neutrally and objectively. However, the titles of articles about Sandra
Perković are in most cases written in a sensationalist way, and as far as objectification is
concerned, it exists, but to a lesser extent. Analyzing the readers' comments, I came to the
conclusion that readers generally do not comment on Sandra Perković's private profile below
the articles published on the portals, but when they do, it is mostly in a negative context.

• Keywords: Sandra Perković; sport; senzacionalizam; koronavirus; 24sata.hr; index.hr; jutarnji.hr; online novinarstvo; web portali
• Keywords (english): Sandra Perković; sport; sensationalism; coronavirus; 24sata.hr; index.hr; jutarnji.hr; online journalism; web portals
• Language: croatian
• URN:NBN: urn:nbn:hr:114:424408
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2022-01-31 12:13:52