Izvještavanje o kandidatima u drugom krugu predsjedničkih izbora 2020. godine: analiza sadržaja Jutarnjeg lista i Večernjeg lista

master's thesis

• Title (english): Newspaper Coverage of the Candidates in the Second Round of the 2020 Presidential Elections: A Content Analysis of Jutarnji list and Večernji list
• Author: Bruno Imbrišak
• Mentor: Dunja Majstorović Jedovnicki (mentor)
• Committee member: Dunja Majstorović Jedovnicki (predsjednik povjerenstva)
• Committee member: Gordana Vilović (član povjerenstva)
• Committee member: Marin Galić (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2021-06-14, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

Kvantitativnom analizom sadržaja istraženo je kako su hrvatske dnevne novine Večernji list i Jutarnji list izvještavale o predsjedničkim kandidatima Zoranu Milanoviću i Kolindi Grabar-Kitarović za vrijeme drugog kruga predsjedničkih izbora 2020. godine. Kampanja je počela 23. prosinca 2019., a trajala je do 3. siječnja 2020. godine. U navedenom periodu analizirana su 154 novinska članka, od kojih je 76 objavljeno u Jutarnjem listu, a 78 u Večernjem listu. Na temu Zorana Milanovića objavljeno je 33 članka, dok je na temu Kolinde Grabar-Kitarović objavljeno 37 članaka te su u 84 članka tema oba kandidata. Istraživanje predstavlja nastavak trenda proučavanja izvještavanja za vrijeme predizbornih kampanja koji je u Hrvatskoj započeo 1990-ih godina, a cilj je bio saznati u kojoj je mjeri pristranost u izvještavanju prisutna, odnosno postoji li nesrazmjer u medijskoj pozornosti koju su dobili predsjednički kandidati u istraživanim novinama. Nalazi istraživanja nisu potvrdili nijednu od šest postavljenih hipoteza. Rezultati ukazuju na to da je gatekeeping pristranost tek djelomično vidljiva u izvještavanju, dok coverage i statement pristranost nisu potvrđene hipotezama. Zaključak istraživanja je kako je predizborno izvještavanje u Hrvatskoj postalo profesionalnije i etički prihvatljivije, ali s obzirom da prostora za napredak još uvijek ima, ovo područje novinarske struke trebalo bi nastaviti proučavati.

Abstract (english)

Research on how Croatian daily newspapers Večernji list and Jutarnji list reported on presidential candidates Zoran Milanović and Kolinda Grabar-Kitarović during the second round of the 2020 presidential elections was conducted using quantitative content analysis. The campaign began on 23 December 2019 and lasted until 3 January 2020. In that period, 154 newspaper articles were analyzed, out of which 76 were published in Jutarnji list, and 78 in Večernji list. Zoran Milanović was the subject of 33 published articles, Kolinda Grabar-Kitarović was subject of 37 published articles, while 84 articles covered both candidates equally. The research represents a continuation of the trend of studying reporting during election campaigns that began in Croatia in the 1990s, while the goal was to find out to what extent is bias present in reporting, that is whether there is a disparity in the media attention received by presidential candidates in the researched newspapers. Research findings confirmed none of the six hypotheses. The results indicate that gatekeeping bias is only partially visible in reporting, while coverage and statement bias were not confirmed by hypotheses. The overall conclusion is that pre-election reporting in Croatia has become more professional and ethically acceptable, but given that there is still room for improvement, the study of this area of the journalistic profession should continue.

• Keywords: kvantitativna analiza sadržaja; Jutarnji list; Večernji list; predsjednički izbori; predizborna kampanja; Zoran Milanović; Kolinda Grabar-Kitarović; pristranost; novinarska etika
• Keywords (english): quantitative content analysis; Jutarnji list; Večernji list; presidential elections; election campaign; Zoran Milanović; Kolinda Grabar-Kitarović; bias; journalism ethics
• Language: croatian
• URN:NBN: urn:nbn:hr:114:605871
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2022-01-31 12:29:05