Reprezentacija medijskih profesionalaca u narativu videoigre "Ratchet: Gladiator"

master's thesis

• Title (english): Representation of Media Professionals in the Narrative of the Video Game Ratchet: Gladiator
• Author: Ivor Zvonimir Kruljac
• Mentor: Antonija Čuvalo (mentor)
• Committee member: Antonija Čuvalo (predsjednik povjerenstva)
• Committee member: Dina Vozab (član povjerenstva)
• Committee member: Davorka Vidović (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2021-09-16, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

Ratchet: Gladiator je videoigrica iz 2005. godine i četrvti dio sage o vanzemaljcu Ratchetu i njegovom pomoćniku, robotu Clanku, ratnim junacima svoje galaksije. U spomenutom nastavku, Ratchet i Clank su oteti od strane Gleamana Voxa, medijskog mogula u odmetnutom dijelu galaksije znanim kao Shadow Sector. Za potrebe gladijatorske igre imena Dreadzone, Vox otima junake iz oostatka galaksije s kojima je Shadow Sector u političkom sukobu. Dreadzone je sport koji Voxu, eliti u Shadow sectoru donosi visoke profite, a iza sebe ima medijsku mašineriju čija su glavna lica voditelji Dallas i Juanita, a koji sukladno Voxovim naputcima, promoviraju sport i izvještavaju o natjecateljima i o ostatku galaksije, najčešće negativno zbog političkog konteksta odnosa Shadow sectora i ostatka galaksije. Upravo zbog toga, ovaj rad promatra reprezentaciju medijskih profesionalaca prikazanih u narativu videoigrice. Iz polja teorije masovne komunikacije, izabrana je kritična teorija medija Noama Chomskog, kao i proizvodnja pristanka Walter Lipmanna kako bismo vidjeli na koji način medijski profesionalci u skladu s interesima elite formiraju medijski sadržaj i predstavljaju ga javnosti. Dodatno je, polazeći od Wulfmeyera, prikazana i novinarska etika, odnosno kako ju medijski profesionalci krše u izvršavanju svojega posla, a kroz alate medijske komunikacije agenda settinga i uokviravanja. Istraživačka pitanja bila su; jesu li novinari u narativu ove videoigrice prikazani pozitivno ili negativno? Kako su likovi novinara postavljeni prema novinarskoj etici? Može li se na njih primijeniti Chomskijeve zamjerke masovnim medijima? Rade li na proizvodnji pristanka, i koriste li alate kao što su agenda-setting i uokviravanje? Rezultati su pokazali kako su novinari u narativu prikazani negativno, kršeći novinarsku etiku, pritom se koristeći navedenim alatima kako bi proizveli pristanak javnosti u interesu elita, prema opisima Noama Chomskog.

Abstract (english)

Ratchet: Gladiator is a 2005 video game and the fourth part of a saga about the alien Ratchet and his assistant, robot Clank both of which are war heroes of their galaxy. In the aforementioned sequel, Ratchet and Clank are kidnapped by Gleaman Vox, a media mogul in a renegade part of the galaxy known as the Shadow Sector. For the purposes of a gladiator-type game called Dreadzone, Vox kidnaps heroes from the rest of the galaxy with whom the Shadow Sector is in political conflict. Dreadzone is a sport that brings high profits to Vox, the elite in the Shadow sector, and is supported by the media machinery whose main characters are the hosts Dallas and Juanita, who, according to Vox's instructions, promote the sport and report on competitors and the rest of the galaxy, mostly negatively due to political context. The relationship of the Shadow sector and the rest of the galaxy. Precisely because of this, this paper looks at the representation of media professionals portrayed in the video game narrative. From the field of mass communication theory, Noam Chomsky’s critical media theory, as well as Walter Lipmann’s manufacturing consent, were chosen to see how media professionals shape media content in accordance with elite interests and present it to the public. Additionally, starting from Wulfmeyer, journalistic ethics is presented to see how media professionals violate it in the execution of their work and through the tools of media communication: agenda-setting and framing. The research questions were; are the journalists in the narrative of this video game portrayed positively or negatively? How are the characters of journalists set up according to journalistic ethics? Can Chomsky’s objections to the mass media be applied to them? Do they work on producing consent, and do they use tools such as agenda-setting and framing? The results showed that journalists were portrayed negatively in the narrative, violating journalistic ethics, while using tools of agenda-setting and framing to manufacture public consent in the interest of elites in line with Noam Chomsky’s descriptions.

• Keywords: ratchet gladiator; analiza narativa; noam chomsky; novinarska etika; videoigrice; kritična teorija medija; agenda-setting
• Keywords (english): ratchet gladiator; narrative analysis; noam chomsky; journalistic ethics; video-games; critical media theory; agenda-setting
• Language: croatian
• URN:NBN: urn:nbn:hr:114:939951
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2022-02-01 11:05:34