Društveno poduzetništvo u hrvatskim poslovnim medijima

master's thesis

• Title (english): Social Entrepreneurship in Croatian Business Media
• Author: Mia Musulin
• Mentor: Davorka Vidović (mentor)
• Committee member: Davorka Vidović (predsjednik povjerenstva)
• Committee member: Dina Vozab (član povjerenstva)
• Committee member: Antonija Čuvalo (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2021-09-16, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

Društveno poduzetništvo fenomen je koji se u posljednje vrijeme sve češće koristi i definira, a na koji je fokus u Hrvatskoj stavljen donošenjem Strategije razvoja društvenog poduzetništva 2015.-2020. godine. Cilj ovog rada je utvrditi u kojoj mjeri i na koji način hrvatski poslovni mediji izvještavaju o društvenom poduzetništvu, postoje li i kakve su razlike između različitih medija te postoje li i kakve su razlike u izvještavanju prije i poslije donošenja Strategije. Glavna hipoteza ovog istraživanja bila je da hrvatski poslovni mediji ne daju dovoljno prostora i nedovoljno stručno i detaljno izvještavaju o fenomenu društveno poduzetništvo. Ta je hipoteza potvrđena već samim uzorkovanjem, s obzirom na to da je pronađen relativno mali broj članaka za analizu. Kroz kvalitativnu i kvantitativnu analizu sadržaja otkriveno je da novinari hrvatskih poslovnih portala većinom površno pristupaju temi društvenog poduzetništva, da su rijetki tekstovi koji ga opisuju od njegova razvoja do danas.

Abstract (english)

Social entrepreneurship is a phenomenon that has been used and defined more and more recently, and on which the focus in Croatia has been placed with the adoption of the Strategy for the Development of Social Entrepreneurship 2015-2020. years. The aim of this paper is to determine to what extent and in what way Croatian business media report on social entrepreneurship, whether there are and what are the differences between different media and whether there are and what are the differences in reporting before and after the adoption of the Strategy. The main hypothesis of this research was that the Croatian business media do not provide enough space and do not report enough professionally and in detail on the phenomenon of social entrepreneurship. This hypothesis was confirmed by sampling itself, given that a relatively small number of articles were found for analysis. Through a qualitative and quantitative analysis of the content, it was revealed that the journalists of Croatian business portals mostly superficially approach the topic of social entrepreneurship, that there are few texts that describe it from its development until today.

• Keywords: društveno poduzetništvo; socijalno poduzetništvo; društveno poduzeće; socijalno poduzeće; društveni poduzetnik; socijalni poduzetnik
• Keywords (english): social entrepreneurship; social entrepreneurship; social enterprise; social enterprise; social entrepreneur; social entrepreneur
• Language: croatian
• URN:NBN: urn:nbn:hr:114:649368
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2022-02-02 16:39:51