Uloga odnosa s javnošću u radu hrvatskih lokalnih turističkih zajednica

master's thesis

• Title (english): The Role of Public Relations in the Activity of Croatian Local Tourist Boards
• Author: Ana Pleše
• Mentor: Hrvoje Jakopović (mentor)
• Committee member: Hrvoje Jakopović (predsjednik povjerenstva)
• Committee member: Viktorija Car (član povjerenstva)
• Committee member: Antonija Čuvalo (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2021-09-24, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

Odnosi s javnošću osim što su bitni za promociju organizacija i korporacija, bitni su i za promociju u turizmu. Hrvatska raspolaže velikim turističkim potencijalom i brojnim turističkim destinacijama. Ključna institucija zadužena za destinacijski menadžment u Hrvatskoj je Hrvatska turistička zajednica. Osim Hrvatske turističke zajednice koja djeluje na području cijele Republike Hrvatske, na području jedne ili više jedinica samouprave djeluju lokalne turističke zajednice. S obzirom kako je u lokalnim turističkim zajednicama zaposleno svega par osoba, postavlja se pitanje kako se one uspijevaju promovirati te kojim se komunikacijskim alatima koriste. Iako su dostupne na gotovo svim društvenim mrežama te imaju mrežne stranice, ipak za promociju većih manifestacija i događanja koriste usluge agencija za odnose s javnošću.

Abstract (english)

Public relations, in addition to being important for promotion of organizations and corporations, is also important for the promotion of tourism. Croatia has great tourist potential and numerous tourist destinations. The key institution in charge of destination management in Croatia is the Croatian National Tourist Board. In addition to the Croatian National Tourist Board, which operates in the entire territory of the Republic of Croatia, Local Tourist Boards operate in the area of one or more self-government units. Given that only a few people are employed in Local Tourist Boards, the question arises as to how they manage to promote themselves and what communication tools they use. Although they are available on almost all social networks and have websites, they still use the services of public relation agencies to promote major events.

• Keywords: odnosi s javnošću; lokalne turističke zajednice; Hrvatska turistička zajednica; promocija; turizam
• Keywords (english): Public Relations; Local Tourist Boards; Croatian National Tourist Board; Promotion; Tourism
• Language: croatian
• URN:NBN: urn:nbn:hr:114:639751
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2022-02-07 11:54:50