Medijska reprezentacija rodne ravnopravnosti na najposjećenijim portalima

master's thesis

• Title (english): Media Representation of Gender Equality on the Most Popular News Websites
• Author: Karla Tomljanović
• Mentor: Gordana Vilović (mentor)
• Committee member: Gordana Vilović (predsjednik povjerenstva)
• Committee member: Marina Mučalo (član povjerenstva)
• Committee member: Dunja Majstorović Jedovnicki (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2021-09-13, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

Za ovo istraživanje provedena je analiza sadržaja dvaju najposjećenijih internetskih portala (Index.hr i 24sata.hr) kako bi se utvrdilo na koji način se izvještava o rodnoj ravnopravnosti. Rodna ravnopravnost kao termin uz sebe najčešće veže negativne konotacije i samim time da postoji kao pojam „rodna ravnopravnost“ znači da postoji antonim neravnopravnost koja se očituje u svakodnevnom životu, ali i u medijskom prostoru. Mediji su ti koji odlučuju što je važno za javno mnijenje i na koji način se o tim temama izvještava. U ovom radu se željelo uvidjeti kakav se narativ vezuje uz pojam rodne ravnopravnosti u najposjećenijim medijskim portalima u Hrvatskoj. Rezultati su pokazali da je narativ oba portala seksistički i diskriminatorno nastrojeni spram pojma rodne ravnopravnosti. Rodna ravnopravnost znači jednaka prava za žene i muškarce. Međutim, rezultati istraživanja su pokazali i dalje podčinjen, podcijenjen tretman prema ženskom dijelu populacije prema kojima se muški dio populacije i dalje odnosi na diskriminirajući način. Iako se žene bore za svoja jednaka prava i jednak tretman, situacija u Hrvatskoj je pokazala da mediji kao glas javnosti nimalo ne potpomažu ženama da se takvima i ostvare.

Abstract (english)

For this research, an analysis of the content of the two most visited internet portals (Index.hr and 24sata.hr) was conducted in order to determine how gender equality is reported. Gender equality as a term most often has negative connotations and thus the existence of the term "gender equality" means that there is an antonym of inequality that manifests itself in everyday life, but also in the media space. It is the media that decides what is important for public opinion and how these topics are reported. In this paper, we wanted to see what kind of narrative is related to the concept of gender equality in the most visited media portals in Croatia. The results showed that the narrative of both portals is sexist and discriminatory towards the notion of gender equality. Gender equality means equal rights for women and men. However, the results of the research showed still subordinate, underestimated treatment towards the female part of the population towards which the male part of the population still treats in a discriminatory way. Although women are fighting for their equal rights and equal treatment, the situation in Croatia has shown that the media, as the voice of the public, does not help women at all to achieve such rights.

• Keywords: rodna ravnopravnost; rod; spol; rodna diskriminacija; stakleni strop; rodna jednakost; mediji; 24sata.hr; Index.hr
• Keywords (english): gender equality; gender; gender; gender discrimination; glass ceiling; gender equality; media; 24sata.hr; Index.hr
• Language: croatian
• URN:NBN: urn:nbn:hr:114:887610
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2022-02-09 14:05:28