Imidž novinara i novinarske profesije u hrvatskoj javnosti

master's thesis

• Title (english): Image of Journalists and the Journalistic Profession among the Croatian Public
• Author: Doris Mandić
• Mentor: Božo Skoko (mentor)
• Committee member: Božo Skoko (predsjednik povjerenstva)
• Committee member: Hrvoje Jakopović (član povjerenstva)
• Committee member: Boris Beck (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2022-07-05, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

Novinarska profesija u Hrvatskoj godinama se bori s brojnim problemima i negativnim trendovima koji uvelike utječu na percepciju javnosti o samoj struci. U radu su opisani ključne poteškoće i promjene koje su obuhvatile moderno hrvatsko novinarstvo, a koje su ostavile trag na stvaranje imidža novinarstva među građanima. S obzirom na nedostatak ovakvih istraživanja, glavni cilj je online upitnikom ispitati kako trenutno hrvatski građani percipiraju novinare i novinarsku profesiji u Hrvatskoj. Ispitanici su istaknuli da je njihovo povjerenje u medije poprilično nisko te da novinarstvo ne smatraju poželjnom strukom. Također, novinara opisuju kao pristranog djelatnika sklonog senzacionalističkom pristupu. S druge strane, ispitanici prepoznaju važnost visokog obrazovanja novinara i poželjne društvene uloge novinara. Prema navedenim rezultatima, imidž novinarstva i novinara trenutno nije u povoljnoj poziciji, a upravljanje imidžem profesija danas je jednako neophodno kao i upravljanje imidžem organizacija ili osoba. Ovo istraživanje može poslužiti za unapređenje profesije i statusa novinara te se njime nastoji ukazati na nužnost rekonstrukcije, koja bi rezultirala pozitivnijim renomeom novinarstva u Hrvatskoj.

Abstract (english)

The journalistic profession in Croatia has been struggling for years with numerous problems and negative trends that greatly affect the public perception of the profession itself. The paper describes the key difficulties and changes that have taken place in modern Croatian journalism, which have left their mark on the image of journalism among citizens. Given the lack of such research, the main goal of the online questionnaire is to examine how Croatian citizens currently perceive journalists and the journalistic profession in Croatia. The respondents pointed out that their trust in the media is quite low and that they do not consider journalism a desirable profession. They also describe journalists as biased workers prone to a sensationalist approach. On the other hand, respondents recognize the importance of higher education for journalists and the desirable social role of journalists. According to the abovementioned results, the image of journalism and journalists is currently in an unfavourable position. Additionally, managing the journalistic profession’s image is nowadays as necessary as managing the image of organizations or individuals. This research can be used to improve the profession and status of journalists, and it seeks to point out the need for reconstruction, which would result in a more positive reputation of journalism in Croatia.

• Keywords: novinarska profesija; imidž novinara; percepcija novinarstva; profesionalizacija struke; osobine novinara; povjerenje u medije; identitet novinara
• Keywords (english): journalistic profession; image of journalists; perception of journalism; profession status; characteristics of journalists; trust in the media; identity of journalists
• Language: croatian
• URN:NBN: urn:nbn:hr:114:524206
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2022-08-11 06:39:40