Usporedba retorike Zorana Milanovića u kampanji 2019./2020. i kao predsjednika Republike Hrvatske

professional thesis

• Title (english): A comparasion of the rethoric of Zoran Milanović in the 2019/2020 election campaign and as the President of the Republic of Croatia
• Author: Antonio Oroz
• Mentor: Dražen Lalić (mentor)
• Committee member: Boris Beck (predsjednik povjerenstva)
• Committee member: Dražen Lalić (član povjerenstva)
• Committee member: Smiljana Leinert-Novosel (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2022-03-03, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Political Science

Abstract

Rad obrađuje retoriku Zorana Milanovića u kampanji 2019./2020.i u dijelu mandata Predsjednika Republike Hrvatske. Uspoređuje se retorika iz dva navedena razdoblja dok je razdoblje u mandatu podijeljeno na tri vremenska intervala. Zoran Milanović vrsni je retoričar čija retorika je imala različit pristup u navedenim razdobljima. Koristio se inkluzivnom retorikom i horizontalnom dimenzijom u kampanji, te logosom kao načinom uvjeravanja dok je u mandatu ta retorika bila ekskluzivna s vertikalnom dimenzijom i patosom kao načinom uvjeravanja. Ukupno gledajući, bez obzira na razlike, Zoran Milanović jedan je od najboljih retoričara u povijesti na hrvatskoj političkoj sceni čime je analiziranje njegove retorike značajno za razumijevanje ukupnog istraživanja trendova u odnosima s javnošću.

Abstract (english)

The content of the paper is the rhetoric of Zoran Milanović in the 2019/2020 campaign, and in part of the mandate as the President of the Republic of Croatia. The paper compares rhetoric from the two mentioned periods, while the period in the mandate is divided into three time periods. Zoran Milanović is an excellent rhetorician whose rhetoric had a different approach in the mentioned periods. He used inclusive rhetoric and the horizontal dimension in the campaign, and the logos as a way of persuasion, while in his term of office that rhetoric was exclusive with the vertical dimension and pathos as a way of persuasion. Overall, regardless of the differences, Zoran Milanović is one of the best rhetoricians in history on the Croatian political scene, which makes analyzing his rhetoric important for understanding the overall research of trends in public relations.

• Keywords: Zoran Milanović; retorika; dimenzije komuniciranja; način uvjeravanja; argumentacija; inkluzivnost; ekskluzivnost
• Keywords (english): Zoran Milanović; rhetoric; dimensions of communication; way of persuasion; argumentation; inclusiveness; exclusivity
• Language: croatian
• URN:NBN: urn:nbn:hr:114:847570
• Study programme: Title: Public Relations; Study programme type: university; Study level: postgraduate specialist; Academic / professional title: sveučilišni/a specijalist/ specijalistica iz odnosa s javnošću (sveučilišni/a specijalist/ specijalistica iz odnosa s javnošću)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2022-08-12 09:09:42