Nadzorni kapitalizam: Rizici drustvenih medija na ljudska prava i demokraciju

master's thesis

• Title (english): Surveillance Capitalism: Social Media Risks for Human Rights and Democracy
• Author: Tina Ternar
• Mentor: Enes Kulenović (mentor)
• Committee member: Enes Kulenović (predsjednik povjerenstva)
• Committee member: Hrvoje Cvijanović (član povjerenstva)
• Committee member: Ana Matan (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2022-09-12, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Political Science

Abstract

Nadzorni kapitalizam kao novi način funkcioniranja tržišne ekonomije u prošlom desetljeću počeo se pretežito koristiti društvenim medijima kod postizanja svojih ciljeva. Naime, društveni mediji i njegove platforme postale su prvi izbor kod ljudi kada je u pitanju komunikacija, informiranje i kupovina. Time, nadzorni kapitalisti svojim su tehnologijama uspjeli kontrolirati tijek informacija i podataka koji korisnik ostavlja na društvenim medijima tokom korištenja njihovih platformi. Tim načinom, nadzorni kapitalisti imaju moć personalizirati podatke koje korisnik vidi na društvenim medijima i kontrolirati što pojedinac misli i radi. Stoga dolazi do pitanja da li takav pristup predstavlja rizik za ljudska prava i demokraciju. Ovaj rad analizirati će – “Koji su potencijalni rizici korištenja društvenih medija za ljudska prava i demokraciju? “. Kako bi na zadano pitanje rad odgovorio, izuzev uvodnog i zaključnog poglavlja, podijeljen je u četiri glavna poglavlja koja analiziraju zadanu problematiku. Kao potencijalne rizike, rad identificira rizik narušavanja privatnosti pojedinca kada koristi društvene medije te rizike narušavanja autonomije i slobode izražavanja. Također, kada je u pitanju politička participacija, neki od rizika koje rad uočava jesu rizici nailaženja pojedina na eho-komore, kaskade i polarizaciju. Isto tako, rad se koristi studijom slučaja SAD predsjedničkih izbora 2016. godine kako bi analizirao rizike koji su se pojavili korištenjem društvenih medija kao strategija za predsjedničku kampanju. U zaključku, rad sugerira kako bi kao preporuka za daljnje praćenje i eliminiranje rizika tokom korištenja društvenih medija se trebalo fokusirati na povećavanju transparentnosti i odgovornosti kompanija i drugih aktera koji se koriste društvenim medijima. Time, bi se spriječilo narušavanje temeljnih ljudskih prava pojedinca kao i demokratskog sustava.

Abstract (english)

Surveillance capitalism as a new way of functioning of the market economy has in the last decade began to predominantly use social media to achieve its goals. Foremost, social media and its platforms have become people's first choice when it comes to communication, information consumption and shopping. With this, surveillance capitalists managed to control the flow of information and data that users leave on social media while using their platforms. In this way, surveillance capitalists have the power to personalise the data a user sees on social media and control what an individual thinks and does. Therefore, the question arises as to whether such an approach poses a risk to human rights and democracy. This dissertation will analyse - "What are the potential risks of using social media for human rights and democracy?" ". In order to answer the given question, the dissertation, apart from the introductory and concluding chapters, is divided into four main chapters that analyse the set issue. As potential risks, the dissertation identifies the risk of violating an individual's privacy when using social media and the risks of violating autonomy and freedom of expression. Also, when it comes to political participation, some of the risks that the dissertation observes are the risks of individuals encountering echo chambers, cascades and polarisation. Likewise, the dissertation uses a case study of the 2016 US presidential election to analyse the risks that have emerged in the use of social media as a strategy for the presidential campaign. In conclusion, the dissertation suggests that as a recommendation for further monitoring and eliminating risks during the use of social media, one should focus on increasing the transparency and responsibility of companies and other actors who use social media. This would prevent the violation of fundamental human rights of the individual as well as the democratic system.

• Keywords: Nadzorni kapitalizam; društveni mediji; demokracija; ljudska prava; algoritmi; personalizacija; privatnost; polarizacija; politička participacija
• Keywords (english): Surveillance capitalism; social media; democracy; human rights; algorithms; personalisation; privacy; polarisation; political participation
• Language: croatian
• URN:NBN: urn:nbn:hr:114:415328
• Study programme: Title: Political Science; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra politologije (magistar/magistra politologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2022-09-22 07:06:33