Komuniciranje istaknutih aktera košarke i američkog nogometa vezano za problem rasizma u SAD-u od 2017. do 2020.

master's thesis

• Title (english): Communication of Prominent Actors of American Basketball and Football regarding the Problem of Racism in the USA from 2017 to 2020
• Author: Ivan Štengl
• Mentor: Dražen Lalić (mentor)
• Committee member: Dražen Lalić (predsjednik povjerenstva)
• Committee member: Enes Kulenović (član povjerenstva)
• Committee member: Nebojša Blanuša (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2022-09-13, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Political Science

Abstract

Ovaj diplomski rad govori komuniciranju istaknutih aktera košarke i američkog nogometa vezano za problem rasizma koji je postao sve veći problem u SAD-u razdoblju od 2017. do 2020. godine. Cilj ovog rada bio je analizirati kako su dva aktera američkog nogometa: Jared Goff i Colin Kaepernick te dva aktera košarke: LeBron James i Giannis Antetokounmpo koristili status celebrityja i utjecaj u borbi s rasizmom. Uz pomoć ključnih riječi, metodologije teza i teorije došao sam do zaključka kako su dva sporta pokazala polarizirajuće učinke u borbi s rasizmom. Do zaključka sam došao analizom političke komunikacije koju su akteri imali u javnosti, njihove solidarnosti s publikom te sukoba s politikom. S obzirom na to da nisam mogao osobno prisustvovati tim događajima, izvori su mi bili američki mediji koji su prenosili vijesti vezane uz “Black Lives Matter” prosvjede koji su nastali u tom razdoblju. Kao glavni neprijatelj pokretu bio je tadašnji američki predsjednik Donald Trump koji je javno kritizirao sve koji su sudjelovali. Analiza je pokazala da su igrači iz NBA puno više bili ujedinjeni, nego što su to bili igrači u NFL-u. Razlog možemo potražiti u vlasnicima ekipa od kojih su mnogi na strani Trumpa, a neki su i njegovi dobri prijatelji (Kahn, Kraft, Kroenke, Jones). Sama ta činjenica zatvorila je vrata Kaepernicku nakon njegovih javnih istupa i nakon što je ostao bez ekipe. Smatram da je Colin igrač američke košarke, ne bi bio izbačen iz lige, s obzirom na to da NBA košarkaši imaju jasne političke stavove (James, Chris Paul, Steph Curry) te ih liga zbog toga nije izbacila. Američka politika nije pokazala previše sluha za rješavanje problema rasizma i rasne nepravde. Štoviše, nije ih uopće zanimao taj problem. Ubojstva Afroamerikanaca ukazala su na to da problem rasne neravnopravnosti i dalje postoji u suvremenom društvu. Važno je istaknuti da su se određene promjene u američkom društvu dogodile, ali da su i dalje prevelike podjele koje u istome vladaju.

Abstract (english)

This paper discusses the communication of prominent actors of American basketball and football regarding the problem of racism in the USA from 2017 to 2020. This research is aimed to analize how football players: Jared Goff and Colin Kaepernick and two basketball players: LeBron James and Giannis Antetokounmpo used their celebrity status and influence in the fight against racism. With the help of key words, methodology, theses and theory. I came to the conclusion that two sports have shown polarizing effects in the fight against racism. I analysed the political communication which those actors used in public, their solidarity with the audience and conflict with politics. Given that I could not personally attend those events, my sources were the American media that reported news related to the "Black Lives Matter" protest that occurred during that period. The main enemy of the movement was Donald Trump, who publicly criticized all those who participated. The analysis showed that NBA players were much more united than NFL players. The reason can be found in the team owners, many of whom are on Trump's side, and some of whom are also his good friends (Kahn, Kraft, Kroenke, Jones). That fact alone closed the door on Kaepernick after his public appearances and after he was left without a team. I believe that if Colin was an American basketball player, he would not be kicked out of the league, considering that NBA basketball players have clear political views (James, Chris Paul, Steph Curry) and the league did not kick them out for that. American politics has not shown much effort to solve the problem of racism and racial injustice. Moreover, they were not interested in this problem at all. The murders of African Americans indicated that the problem of racial inequality still exists in modern society. It is important to point out that certain changes have taken place in American society, but that there are still too many different parties that rule in it.

• Keywords: rasizam; politika; sport; politička komunikacija; Giannis Antetokounmpo; LeBron James; Jared Goff; Colin Kaepernick
• Keywords (english): racism; politics; sport; political communication; Giannis Antetokounmpo; LeBron James; Jared Goff; Colin Kaepernick
• Language: croatian
• URN:NBN: urn:nbn:hr:114:594745
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2023-01-12 08:33:57