Percepcija umjesto politike: političko djelovanje i imitiranje politike

master's thesis

• Title (english): Perception instead of Politics: Political Action and Imitation of Politics
• Author: Božo Filip Marković
• Mentor: Enes Kulenović (mentor)
• Committee member: Enes Kulenović (predsjednik povjerenstva)
• Committee member: Dražen Lalić (član povjerenstva)
• Committee member: Nebojša Blanuša (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2022-09-13, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Political Science

Abstract

Ovaj rad bavi se ulogom koju percepcija ima u odnosu na političko djelovanje. Na početku se analiziraju određena poglavlja Vladara Niccola Machiavellija kako bi se prikazao spomenuti suodnos prije pojave medijske tehnologije i društvenih mreža. Zatim se iznose teze tri postmoderna autora: Jeana-Françoisa Lyotarda, Guya Deborda i Jeana Baudrillarda. Lyotardova analiza služi kako bi se objasnila posljedica sveprisutnosti eho komora nastalih zbog razvoja interneta i društvenih mreža, Debordove teze o važnosti percepcije u ekonomiji primjenjuju se na političku sferu, a Baudrillardovim se teorijama pruža uvid u način djelovanja masovnih medija. Ovaj rad zatim se bavi Donaldom Trumpom kao političarom koji simbolizira suvremeni odnos politike i percepcije, te se kao primjer posljedica njegova načina djelovanja analizira napad na Kapitol Sjedinjenih Američkih Država koji se dogodio 6. siječnja 2021. godine. Iako je retorika bila Trumpov glavni alat tijekom predizborne kampanje i predsjedničkog mandata, teza ovog rada je da on po tom pitanju nije jedinstven te da je njegov politički uspjeh posljedica suvremenog političkog konteksta u kojem percepcija ima mnogo veću moć od političkog djelovanja.

Abstract (english)

This paper deals with the role that perception plays in relation to political action. At the start of the paper, certain chapters of Niccolò Machiavelli's The Prince are analyzed in order to define the aforementioned relationship before the emergence of media technology and social networks. Then the theses of three postmodern authors are presented: Jean-François Lyotard, Guy Debord and Jean Baudrillard. Lyotard's analysis serves to explain the consequences of the ubiquity of echo chambers created by the development of internet and social networks, Debord's theses on the importance of perception in economy are applied to the political sphere, and Baudrillard's theories provide an insight into the way the mass media operate. This paper then deals with Donald Trump as a politician who symbolizes the contemporary relationship between politics and perception, and the attack on the Capitol of the United States of America that took place on January 6, 2021 is analyzed as an example of the consequences of Trump's way of acting. Although rhetoric was his main tool both during the election campaign and the presidential term, the thesis of this paper is that Trump is not unique in that sense and that his political success is the result of the issue of the contemporary political context in which perception has much greater power than political action.

• Keywords: Donald Trump; postmodernizam; politika i percepcija; masovni mediji; društvene mreže
• Keywords (english): Donald Trump; postmodernism; politics and perception; mass media; social networks
• Language: croatian
• URN:NBN: urn:nbn:hr:114:985100
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2023-01-12 08:53:55