Gastronomska ponuda kao motiv turističke posjete Južnoj Dalmaciji

master's thesis

• Title (english): Gastronomic Offer as a Motive for Tourist Visiting of Southern Dalmatia
• Author: Ana-Marija Jelčić
• Mentor: Hrvoje Jakopović (mentor)
• Mentor: Dejan Gluvačević (komentor)
• Committee member: Hrvoje Jakopović (predsjednik povjerenstva)
• Committee member: Dejan Gluvačević (član povjerenstva)
• Committee member: Boris Beck (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2022-09-14, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Political Science

Abstract

Hrana i kuhinja postali su važni elementi u promociji i diferencijaciji turističkih odredišta. Brendiranje turističkog odredišta ima za cilj učiniti destinaciju privlačnijom i konkurentijom na turističkom tržištu. Hrana se može koristiti kao faktor u strategiji brendiranja destinacije, kako bi se stvorila konkurentnost kroz ponudu autentičnih lokalnih proizvoda. Svrha ovoga istraživanja je pokazati utjecaj koji gastronomija ima na turisičku posjećenost Južne Dalmacije. Istraživanje se odnosi na domaće turiste u Hrvatskoj, a zaključuje da Južna Dalmacija nudi bogatu autohtonu kuhinju koja doprinosi atraktivnosti regije i privlači domaće turiste da ju posjete.

Abstract (english)

Food and cuisine have become an important element in promoting and differentiating tourist destinations. Destination branding has a goal of making the destination more attractive and competitive on the market. Food can be used as a factor in strategic branding of the destination while creating competitiveness through authentic local products offer. The aim of this paper is to show the impact of gastronomy on tourist arrivals in South Dalmatia. The research is based on Croatian tourists and concludes that Southern Dalmatia offers a rich autochthonous cuisine which contributes to the attractiveness of the region and lures tourists to visit it.

• Keywords: gastronomija; gastronomski turizam; Južna Dalmacija; autohtoni specijaliteti; destinacijski imidž
• Keywords (english): gastronomy; gastronomic tourism; Southern Dalmatia; autochthonous specialties; destination image
• Language: croatian
• URN:NBN: urn:nbn:hr:114:990381
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2023-01-13 11:40:46