Utjecaj pandemije COVID-19 na ponašanje potrošača u Hrvatskoj pri online kupnji namirnica

master's thesis

• Title (english): The Impact of the COVID-19 Pandemic on Consumer Behaviour in Croatia in Terms of Online Grocery Buying
• Author: Antonia Kovačević
• Mentor: Hrvoje Jakopović (mentor)
• Mentor: Dejan Gluvačević (komentor)
• Committee member: Hrvoje Jakopović (predsjednik povjerenstva)
• Committee member: Dejan Gluvačević (član povjerenstva)
• Committee member: Boris Beck (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2022-09-14, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Political Science

Abstract

Povodom izbijanja pandemije COVID-19 krajem 2019. godine, svakodnevni život ljudi se promijenio uslijed raznih ograničenja. To je utjecalo na ponašanje potrošača koji su u kratkom roku bili prisiljeni promijeniti svoje navike. Stoga je sada, više nego ikada, ključno razumjeti ponašanje potrošača, u ovim teškim vremenima koje svijet proživljava. Ponašanje potrošača ima široko značenje, ali uključuje, na primjer, način na koji potrošači donose odluke i troše svoje prihode. Ovaj rad se bavi istraživanjem utjecaja COVIDA-19 na ponašanje potrošača u Hrvatskoj pri online kupnji namirnica. U svrhu toga, analizirani su podatci iz online ankete i provedenih intervjua na temelju kojih se došlo do sljedećih zaključaka: Potrošači u Hrvatskoj su (djelomično) zbog pandemije COVID-19 počeli više koristiti online kupnju namirnica, te njihovo ponašanje u tom procesu ovisi o njihovim načinima života i potrebama.

Abstract (english)

Due to the outbreak of the COVID-19 pandemic at the end of 2019., people's daily life has changed due to various restrictions. This influenced the behavior of consumers who were forced to change their habits in a short period of time. Therefore, now more than ever, it is crucial to understand consumer behavior in these difficult times that the world is going through. Consumer behavior has a broad meaning, but includes, for example, the way consumers make decisions and spend their income. This paper researches the impact of COVID-19 on consumer behavior in Croatia when buying groceries online. For this purpose, data from an online survey and conducted interviews were analyzed, on the basis of which the following conclusions were reached: Consumers in Croatia have (partially) started to use online grocery shopping more often due to the COVID-19 pandemic, and their behavior in this process depends on their lifestyles and needs.''

• Keywords: ponašanje potrošača; Internet trgovina; Internet trgovina namirnicama; pandemija; COVID-19
• Keywords (english): consumer behavior; Internet shopping; Internet grocery shopping; pandemic; COVID-19
• Language: croatian
• URN:NBN: urn:nbn:hr:114:144279
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2023-01-16 07:38:44