Medijska konzumacija i povjerenje u medije kod studenata u Hrvatskoj

master's thesis

• Title (english): Media Consumption and Trust in the Media among University Students in Croatia
• Author: Lucija Kasap
• Mentor: Antonija Čuvalo (mentor)
• Committee member: Antonija Čuvalo (predsjednik povjerenstva)
• Committee member: Boris Beck (član povjerenstva)
• Committee member: Zrinjka Peruško (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2022-09-20, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Political Science

Abstract

Istraživanja u čijem su fokusu medijska konzumacija i povjerenje u medije na uzorku hrvatskih studenata relativno su rijetka. Ipak, studenti su dominantno mladi ljudi u procesu stjecanja formalnog obrazovanja koji medije koriste u kako u svrhu učenja i informiranja, tako i u svrhu zabave te druženja, što ih čini zanimljivom podskupinom medijskih konzumenata. Prema tome, cilj ovog istraživanja bio je ispitati u kojoj mjeri studenti u Republici Hrvatskoj konzumiraju i imaju povjerenja u različite vrste medija (televiziju, radio, tiskane novine, portale i društvene mreže).
U tu svrhu provedeno je online anketno istraživanje na prigodnom uzorku koji je činilo 172 hrvatskih studenata/ica različitih studijskih usmjerenja. Rezultati provedenog istraživanja indiciraju da hrvatski studenti, u prosjeku, u maloj mjeri konzumiraju tiskane novine, dok je konzumacija televizije, radija, portala i društvenih mreža umjereno izražena. Također, studenti, u prosjeku, iskazuju nisku razinu povjerenja prema televiziji, radiju, tisku i portalima, a umjerenu razinu povjerenja imaju isključivo prema društvenim mrežama. Kada su u pitanju razlike u konzumaciji medija između studenata novinarstva i srodnih studija te studenata ostalih studijskih usmjerenja, utvrđeno je da budući novinari i srodne struke više konzumiraju televiziju, tiskane novine i portale, dok u konzumaciji radija i društvenih mreža nema značajnih razlika. Također, dobiveno je da hrvatski studenti novinarstva i srodnih studija imaju više povjerenja prema svim ispitivanim vrstama medija, nego studenti ostalih studijskih usmjerenja.

Abstract (english)

Researches focusing on media consumption and trust in the media on a sample of Croatian students are relatively rare. Nevertheless, students who are dominantly young people in the process of acquiring formal education, use the media both for the purpose of learning and gathering information, as well as for entertainment and socializing, which ultimately makes them an interesting subgroup of media consumers. Therefore, the aim of this study was to examine the extent of media consumption and trust in different types of media (television, radio, printed newspapers, portals and social networks) among students in the Republic of Croatia. For this purpose, an online survey was conducted on a convenience sample of 172 Croatian students from various fields of study. The results of conduct analyses indicate that, on average, Croatian students consume printed newspapers in a small extent, while the consumption of television, radio, portals and social networks is moderately pronounced. Also, students, on average, show a low level of trust in television, radio, printed newspapers and portals, but have moderate level of trust exclusively in social networks. When it comes to the differences in media consumption between students of journalism and related studies and students of other fields of study, it was found that future journalists and related professions consume more television, printed newspapers and portals, while there are no significant differences in the consumption of radio and social networks. Also, it was found that Croatian students of journalism and related studies have more trust in all the examined types of media than students of other study areas.

• Keywords: medijska konzumacija; povjerenje u medije; studenti; Hrvatska
• Keywords (english): media consumption; trust in media; students; Croatia
• Language: croatian
• URN:NBN: urn:nbn:hr:114:775081
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2023-01-19 10:38:00