Humoristička inscenacija politike na predsjedničkim izborima u Hrvatskoj 2000.-2020.

master's thesis

• Title (english): Humorous staging of politics in the presidential elections in Croatia 2000-2020
• Author: Marijana Oštrić
• Mentor: Dražen Lalić (mentor)
• Committee member: Dražen Lalić (predsjednik povjerenstva)
• Committee member: Boško Picula (član povjerenstva)
• Committee member: Boris Beck (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; (Department of Journalism and Media Production); Zagreb
• Defense date and country: 2023-02-13, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Political Science

Abstract

U ovom radu analiziraju se poruke kandidata izrečene u sklopu kampanje na predsjedničkim izborima u Hrvatskoj od 2000. do 2020. godine, a koje imaju obilježja humorističke inscenacije politike. Istraživanjem je obuhvaćeno ukupno pet predsjedničkih izbora, a cilj je bio utvrditi učestalost korištenja humorističke inscenacije kod političkih aktera kako bi se uvidjelo postoji li povezanost između uspjeha na predsjedničkim izborima s korištenjem humora, satire, performansa ili privatizacije politike. Također, cilj je bio istražiti u kolikoj je mjeri retorički stil kandidata negativan, odnosno koliko omalovažava protukandidata. Metodom kvantitativne i kvalitativne analize sadržaja utvrđeno je da je humorističku inscenaciju politike barem jednom koristila većina kandidata na predsjedničkim izborima, ali učestalije su je koristili samo pet kandidata. Od tih pet kandidata, trojica su bili pobjednici na predsjedničkim izborima pa se pozitivan ishod može u nekoj mjeri dovesti u svezu s upotrebom humorističke inscenacije. Također, rezultati istraživanja pokazali su da humoristička inscenacija nije u većoj mjeri imala obilježja omalovažavanja protivnika, međutim većina poruka imala je elemente ismijavanja protivnika.

Abstract (english)

This paper analyses the messages that the candidates used as part of the campaign in the presidential elections in Croatia from 2000 to 2020, which have the characteristics of a humorous staging of politics. The research covered a total of five presidential elections, and the goal was to determine the frequency of the usage of humorous staging by politicians in order to see if there is a connection between success in presidential elections and the usage of humor, satire, performance or privatization of politics. Also, the goal was to see to what extent the candidate's rhetorical style has the elements of negative communication, i.e. how much it disparages the opponent. With the use of method of quantitative and qualitative content analysis, the results showed that the humorous staging of politics was used at least once by most of the candidates in the presidential elections, but only five candidates used it more often. Three of those five candidates were winners in the presidential elections, so the positive outcome can be attributed to some extent to the usage of humorous staging. Also, the results of the research showed that the humorous staging did not have the features of belittling the opponent to a greater extent, however, most of the messages had elements of ridiculing the opponent.

• Keywords: politička komunikacija; politički marketing; političko oglašavanje; kampanja; predsjednički izbori; retorika; inscenacija; humor; satira; performans; privatizacija politike; politički spektakl; negativna kampanja; analiza sadržaja
• Keywords (english): political communication; political marketing; political advertising; campaign; presidential elections; rhetoric; staging; humour; satire; performance; privatization of politics; political spectacle; negative campaign; content analysis
• Language: croatian
• URN:NBN: urn:nbn:hr:114:657046
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2023-03-20 08:58:25