Restrukturiranje redakcija i sadržajne promjene na primjeru magazina Vogue

master's thesis

• Title (english): Restructuring of Newsrooms and Content Changes. The Case of Vogue Magazine
• Author: Ivan Ilić
• Mentor: Igor Kanižaj (mentor)
• Committee member: Igor Kanižaj (predsjednik povjerenstva)
• Committee member: Dražen Lalić (član povjerenstva)
• Committee member: Milica Vučković (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2023-09-11, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Political Science

Abstract

U ovom radu su usporedno analizirani novinarski sadržaj, oglasi i modni editorijali časopisa Vogue Italia šest mjeseci prije i šest mjeseci nakon izmjena uredničke i organizacijske strukture časopisa. Cilj rada bio je utvrditi kako su te izmjene utjecale na sam sadržaj časopisa, posebno kada je riječ o reprezentaciji talijanske modne scene, lokalnih tema i društveno odgovornog sadržaja. U radu je metodom analize sadržaja istraženo ukupno 481 novinski sadržaj, 571 oglas i 69 modnih editorijala. Istraživanje je potvrdilo pretpostavke kako se nakon redakcijskih promjena smanjila količina tekstova o lokalnim temama i modnoj sceni, dok se oglašavanje talijanskih modnih brendova povećalo. Izvještavanje o relevantnim društvenim temama i pojavnost talijanskih modnih brendova u editorijalima se značajno smanjilo.

Abstract (english)

This paper comparatively analyzes the journalistic content, advertisments and fashion editorials of Vogue Italia six months before and six months after the changes in the editorial and organizational structure of the magazine. The aim was to determine how these changes affected the magazine content, especially the representation of the Italian fashion scene, local themes and socially responsible content. In this paper, a total of 481 news contents, 571 advertisments and 69 fashion editorials were analysed using the content analysis method. Research confirmed the assumptions that after the changes, writing about local topics and the Italian fashion scene decreased, while advertising of Italian fashion brands increased. Reporting on relevant social issues and the appearance of Italian fashion brands in editorials has notably decreased.

• Keywords: modni časopisi; Vogue Italia; organizacijske promjene; redakcijska struktura; modno novinarstvo
• Keywords (english): fashion magazines; Vogue Italia; organizational changes; newsroom structure; fashion journalism
• Language: croatian
• URN:NBN: urn:nbn:hr:114:654315
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2023-09-27 11:18:54