Analiza strukture djelatnika na radijskim postajama u Gradu Zagrebu

master's thesis

• Title (english): An Analysis of the Employee Structure at Radio Stations in City of Zagreb
• Author: Cvita Tudorović
• Mentor: Marina Mučalo (mentor)
• Committee member: Marina Mučalo (predsjednik povjerenstva)
• Committee member: Dunja Majstorović Jedovnicki (član povjerenstva)
• Committee member: Stela Lechpammer (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2023-09-11, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Political Science

Abstract

Rad donosi istraživanje postojeće kadrovske situacije na najslušanijim radijskim postajama u Gradu Zagrebu (Otvoreni radio, bravo!, Antena Zagreb, Extra FM i Yammat FM). Kvalitativno istraživanje oslonilo se na metodu polustrukturiranog intervjua na ekspretnom uzorku (glavni urednici postaja). Nalazi pokazuju da poslodavcima nisu bitne ni obrazovne, ali ni stručne (iskustvene) karakteristike djelatnika koje zapošljavaju. Međutim, preferiraju poznavanje više vrsta poslova. Zaključno, treba se zapitati kakvi su to mediji i što uopće emitiraju ukoliko im nisu bitni obrazovani i/ili iskusni radnici. Čini se da je najbitnijia sposobnost višezadaćnosti (en. multitasking) jer se na taj način štedi novac za specijalistička znanja i djelatnike -specijaliste. Brine projekcija budućosti stoga što željene poslove na radiju zapravo mogu obavljati i programi (algoritmi).

Abstract (english)

This work presents an investigation of the current personnel situation at the most listened radio stations in the City Zagreb (Otvoreni radio, bravo!, Antena Zagreb, Extra FM and Yammat FM). Qualitative research relied on the method of semi-structured interviews with a random sample (editors-in-chief). The findings show that neither the educational nor the professional (experience) characteristics of the employees they employ are important to employers. However, they prefer to know more types of jobs. In conclusion, one should ask what kind of media they are and what they broadcast at all if they don't care about educated and/or experienced workers. It seems that the most important thing is the ability to multitask, because in this way money is saved for specialist knowledge and specialist employees. The projection of the future is a concern because the desired jobs on the radio can actually be performed by programs (algorithms).

• Keywords: radio; djelatnici; obrazovanje; višezadaćnost
• Keywords (english): radio; employees; education; multitasking
• Language: croatian
• URN:NBN: urn:nbn:hr:114:206762
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2023-09-27 11:47:58