Zastupljenost sportašica na specijaliziranim sportskim portalima u Hrvatskoj

master's thesis

• Title (english): Representation of Women in Sports: The Case of Specialized Sports Portals in Croatia
• Author: Leonarda Pavić
• Mentor: Marina Mučalo (mentor)
• Committee member: Marina Mučalo (predsjednik povjerenstva)
• Committee member: Dunja Majstorović Jedovnicki (član povjerenstva)
• Committee member: Stela Lechpammer (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2023-09-11, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Political Science

Abstract

Cilj ovog diplomskog rada bio je utvrditi koliko i na koji način se izvještava o sportašicama i ženskom sportu generalno u sadržajima specijaliziranih sportskih portala sportske.jutarnji.hr te sportnet.hr u analiziranom dvotjednom periodu od 23. ožujka do 02. travnja 2023. godine. Istraživanje je pokazalo kako dominira izvještavanje o domaćim sportašicama, i to kroz kraće novinarske forme kao što su vijest i izvještaj, dok se intervju zajedno sa analitičkim izvještajem koristi u manjoj mjeri. Članci su najčešće bili tematike koja se ticala redovitog izvještavanja o ostvarenom uspjehu na prvenstvu ili u kup natjecanju, i to u pojedinačnoj natjecateljskoj konkurenciji, no vidljiv je jako slab prikaz ženskog sporta u vidu članaka koji su „zaslužili” glavnu, udarnu vijest na naslovnici. Jako je mala brojka i fotografa koji se šalju na mjesto događaja, već se pribjegava korištenju fotografija alternativnih foto agencija. Svega nekoliko članaka sadrži senzacionalističke naslove, privatni život sveden je u okvire izvještavanja o početnim sportskim koracima i okruženju u kojem su sportašice odrastale, a prostor za daljnji napredak vidljiv je u brojci izjava u člancima analiziranih portala koji se ponajviše svode na prenošenje riječi izjavljenih za službene klupske ili reprezentativne kanale ili pak televizijske kamere. Uspjeh sportašica zaslužuje jednak tretman javnosti, a ovaj diplomski rad teži biti baza za buduća istraživanja upravo ove tematike, posebice kroz okvire online novinarstva.

Abstract (english)

The goal of this thesis was to determine how much and in what way are female athletes and women's sports in general being reported in the contents of the specialized sports portals sportske.jutarnji.hr and sportnet.hr in the analyzed two-week period from March 23rd to April 2nd, 2023. The research showed that reporting on local female athletes dominates, through shorter journalistic forms such as news and reports, while interviews together with analytical reports are barely used. The articles were mostly about regular reporting on the success achieved in the championship or in the cup competition, and in the individual competitions, but a very weak representation of women's sports is visible in the form of articles that deserved the main, breaking news article on the front page of the portals. There is also a very small number of official photographers who are sent to the scene of the event, and the use of photos from alternative photo agencies is mostly resorted to. Only a few articles contain sensationalist headlines, private life is reduced to the framework of reporting on initial sports steps and the environment in which female athletes grew up, and the room for further progress is visible in the number of statements in the articles of the analyzed portals, which are mainly reduced to the transmission of words declared to be official club or representative channels or television cameras. The success of female athletes deserves equal treatment from the public, and this graduate work aims to be the basis for future research on this topic, especially through the framework of online journalism.

• Keywords: ženski sport; online mediji; Sportske novosti; SportNet; Hrvatska
• Keywords (english): women's sport; online media; Sportske novosti; SportNet; Croatia
• Language: croatian
• URN:NBN: urn:nbn:hr:114:307375
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access; Embargo expiration date: 2024-01-26
• Created on: 2023-09-27 11:57:09