Analiza sadržaja lifestyle rubrika na 24sata.hr, jutarnji.hr i Dnevnik.hr

master's thesis

• Title (english): Analysis of lifestyle content on 24sata.hr, jutarnji.hr and Dnevnik.hr
• Author: Ivana Škaričić
• Mentor: Marina Mučalo (mentor)
• Committee member: Marina Mučalo (predsjednik povjerenstva)
• Committee member: Dunja Majstorović Jedovnicki (član povjerenstva)
• Committee member: Stela Lechpammer (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2023-09-11, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Political Science

Abstract

Lifestyle novinarstvo rastuće je popularnosti, ali je i dalje zanemarena grana struke. Mainstream mediji ukomponiraju lifestyle sadržaj u svoje rubrike, ali je pitanje u kojoj mjeri? Mali je broj studija koje mogu dati odgovor na to pitanje jer lifestyle novinarstvo nije čest predmet istraživanja. Stoga je cilj ovog rada analizirati lifestyle sadržaj u rubrikama najčitanijih hrvatskih portala: „24sata.hr“, „Dnevnik.hr“ i „jutarnji.hr“. Svrha istraživanja je dobiti bolji uvid u odnos prema lifestyle sadržaju, a to će se proučiti kroz istraživačka pitanja o broju dnevnih objava, kao i koje su teme tekstova, tko se potpisuje kao autor članka i koliko je tekstova izvorno, a koliko preuzeto. Rezultati su pokazali kako se ne pridonosi kontinuirano lifestyle sadržaju. Broj dnevnih objava varira i nema konstantnog prosjeka kod dva proučavana portala. Većina tekstova odgovara tematikama mode, celebrity osoba, gastronomije, zdravlja, seksualnosti, astrologije, njezi tijela. Nadalje se ističe kako je veći broj tekstova potpisan imenom i prezimenom autora ili inicijalima na dva portala, a u trećem slučaju se potpisuje portal. Iznimno je mali broj naglašenih suradnji premda je poveći broj spomenutih brendova u tekstovima. Sveukupno gledajući, portal „24sata“ ulaže u lifestyle rubriku, ali ne stavlja nikakve naznake tekstova nastalih u suradnji. Portal „Dnevnik.hr“ ima nešto manji broj dnevnih objava i ne imenuje se autora teksta, ali prakticira označavanje sponzoriranih tekstova. Portal „jutarnji.hr“ ima najslabije razvijenu lifestyle rubriku po brojnosti i zastupljenim temama. Također nema naznačenih suradnji, ali navode izvore preuzetih tekstova.

Abstract (english)

Lifestyle journalism is growing in popularity, but is still a neglected branch of the profession. Mainstream media incorporate lifestyle content into their sections, but the question is to what extent? There is a small number of studies that can answer that question because lifestyle journalism is not a common subject of research. Therefore, the aim of this paper is to analyze the lifestyle content in the sections of the most read Croatian portals: "24sata.hr", "Dnevnik.hr" and "jutarnji.hr". The purpose of the research is to get a better insight into the attitude towards lifestyle content, and this will be studied through research questions about the number of daily posts, as well as what the topics of the texts are, who signs as the author of the article and how many texts are original and how many are downloaded. The results showed that lifestyle content is not continuously contributed. The number of daily posts varies and there is no constant average for the two studied portals. Most of the texts correspond to the topics of fashion, celebrities, gastronomy, health, sexuality, astrology, body care. Furthermore, it is pointed out that a large number of texts are signed with the author's first and last name or initials on two portals, and in the third case, the portal is signed. The number of highlighted collaborations is extremely small, although the number of brands mentioned in the texts is higher. Overall, the "24sata" portal invests in the lifestyle section, but does not include any indications of texts created in collaboration. The "Dnevnik.hr" portal has a slightly smaller number of daily posts and does not name the author of the text, but practices marking sponsored texts. The "jutarnji.hr" portal has the least developed lifestyle section in terms of number and topics represented. There are also no indicated collaborations, but they state the sources of the downloaded texts.

• Keywords: lifestyle novinarstvo; online mediji; analiza sadržaja; 24sata.hr; Dnevnik.hr; jutarnji.hr
• Keywords (english): lifestyle journalism; online media; content analysis; 24sata.hr; Dnevnik.hr; jutarnji.hr
• Language: croatian
• URN:NBN: urn:nbn:hr:114:644897
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2023-09-27 12:00:06