Javni medijski nastupi Zorana Milanovića kao medijski spektakl

master's thesis

• Title (english): Public Appearances by Zoran Milanović as a Media Spectacle
• Author: Antonela Buterin
• Mentor: Milica Vučković (mentor)
• Committee member: Milica Vučković (predsjednik povjerenstva)
• Committee member: Dražen Lalić (član povjerenstva)
• Committee member: Igor Kanižaj (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2023-09-11, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Political Science

Abstract

U Hrvatskoj, politička komunikacija prolazi kroz stalne transformacije, posebno s obzirom na brzi razvoj tehnologije i medija. Mediji igraju ključnu ulogu u oblikovanju javnog mnijenja, pružajući platformu za političare da komuniciraju svoje poruke, dok istovremeno služe kao kritički filter. Stanje političke komunikacije i medija u Hrvatskoj je dinamično, sa svakodnevnim izazovima i prilikama. Zoran Milanović, aktualni predsjednik Republike Hrvatske, često je glavna tema u medijima zbog svog osebujnog govorničkog stila i javnih nastupa. Njegovi nastupi često zaintrigiraju i šokiraju javnost. Iako postoji literatura koja se bavi Milanovićem kao premijerom, malo je istraživanja posvećeno njegovoj retorici kao predsjednika. Ovaj rad analizira javne nastupe Zorana Milanovića u razdoblju od 28. srpnja 2022. do 28. rujna 2022. godine. Cilj je odgovoriti na dva istraživačka pitanja, a to su: kreira li Zoran Milanović svojim javnim nastupima medijski spektakl i kako je on predstavljen u medijima. Posebna pažnja posvećena je Milanovićevoj retorici, neverbalnim gestama i korištenju populizma. Istraživanje koristi metodu kvantitativne analize sadržaja, temeljenu na novinskim člancima objavljenim u odabranom periodu. Teorijski dio rada fokusira se na političku komunikaciju, s posebnim naglaskom na medijatizaciju, konstrukciju političkog spektakla i populizam. Analiza je usmjerena na razumijevanje kako se Milanovićeva komunikacija odražava kroz ove koncepte. U zaključku, rad pruža uvide u Milanovićevu retoriku i njezin utjecaj na percepciju javnosti, te kako se njegova komunikacija uklapa u širi kontekst političke komunikacije u Hrvatskoj.

Abstract (english)

In Croatia, political communication undergoes constant transformations, especially considering the rapid development of technology and media. The media play a pivotal role in shaping public opinion, providing a platform for politicians to convey their messages while simultaneously acting as a critical filter. The state of political communication and media in Croatia is dynamic, with daily challenges and opportunities. Zoran Milanović, the current President of the Republic of Croatia, is often a central topic in the media due to his distinctive oratory style and public appearances. His performances frequently intrigue and shock the public. While there is literature that addresses Milanović's tenure as Prime Minister, there is limited research dedicated to his rhetoric as President. This study analyzes the public appearances of Zoran Milanović from July 28, 2022, to September 28, 2022. The aim is to answer two research questions: Does Zoran Milanović create a media spectacle with his public appearances, and how is he portrayed in the media? Special attention is given to Milanović's rhetoric, non-verbal gestures, and the use of populism. The research employs a quantitative content analysis method, based on newspaper articles published during the selected period. The theoretical part of the work focuses on political communication, with a particular emphasis on mediatization, the construction of political spectacle, and populism. The analysis is directed towards understanding how Milanović's communication is reflected through these concepts. In conclusion, the study offers insights into Milanović's rhetoric and its impact on public perception, and how his communication fits into the broader context of political communication in Croatia.

• Keywords: Zoran Milanović; politička komunikacija; populizam; analiza sadržaja; medijatizacija; politički spektakl
• Keywords (english): Zoran Milanović; political communication; populism; mediatization; political spectacle
• Language: croatian
• URN:NBN: urn:nbn:hr:114:756695
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2023-09-27 12:02:13