Medijska konstrukcija uloga muškaraca i žena u reality showu "Ljubav je na selu"

master's thesis

• Title (english): Media Construction of the Roles of Men and Women in the Reality Show 'Ljubav je na selu' [Farmer Wants a Wife]
• Author: Mislav Pislak
• Mentor: Tena Perišin (mentor)
• Committee member: Tena Perišin (predsjednik povjerenstva)
• Committee member: Dunja Majstorović Jedovnicki (član povjerenstva)
• Committee member: Boris Beck (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2023-09-12, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Political Science

Abstract

Prikaz muškaraca i žena u medijima može utjecati na percepciju ljudi o poželjnim i nepoželjnim rodnim ulogama te normalizirati stereotipe. U okviru dugogodišnje televizijske emisije koja privlači pažnju mnogobrojnih gledatelja, javlja se potreba istražiti kakav sadržaj zaokuplja njezinu publiku. Istraživanje pruža uvid u prikaz roda unutar televizijske emisije “Ljubav je na selu” s ciljem razumijevanja rodnih uloga, karakteristika, stereotipa i odstupanja od tradicionalnih obrazaca unutar narativa/portreta izabranih subjekata. Krajnji cilj bio je otkriti kako ova emisija prikazuje rodne uloge i doprinosi razumijevanju utjecaja medija na oblikovanje mišljenja. Prikladna kvalitativna metoda za istraživanje audiovizualnih medija, u ovom slučaju televizije, bila je multimodalna analiza diskursa. Analiza je uključivala pregledavanje prve epizode 14. sezone emisije te bilježenje podataka na tri razine: sociodemografskih podataka izabranih kandidata, njihovih citiranih izjava i interpretacije verbalnih i neverbalnih elemenata te njihovog multimodalnog tumačenja. Analiza otkriva spoj tradicionalnih i progresivnih elemenata s muškim subjektima koji se istovremeno prilagođavaju rodnim normama, ali ih i propitkuju. Implicitne rodne predrasude očituju se u prikazu žena koje se uglavnom vrednuju na temelju njihove sposobnosti da ispune tradicionalne rodne uloge. Rezultati pokazuju da je medijska konstrukcija uloga muškaraca i žena uglavnom unutar tradicionalnih okvira rodne reprezentacije te da se u emisiji očvršćuju rodni stereotipi koji mogu utjecati na društvena uvjerenja. Implicira se potreba za obuhvatnijim prikazima roda u medijima kako bi se zastarjele norme nadišle.

Abstract (english)

The portrayal of men and women in the media can influence people's perception of desirable and undesirable gender roles, as well as normalize stereotypes. Within the context of a long-standing television show that captures the attention of numerous viewers, there arises a need to explore the content that engages its audience. This research provides insights into the representation of gender within the television show "Ljubav je na selu" (Farmer wants a wife), with the aim of understanding gender roles, characteristics, stereotypes, and deviations from traditional patterns within the narratives/portraits of selected subjects. The ultimate goal was to uncover how this show portrays gender roles and contributes to understanding the media's influence on shaping opinions. The appropriate qualitative method for investigating audiovisual media, in this case, television, was multimodal discourse analysis. The analysis involved reviewing the first episode of the 14th season of the show and recording data on three levels: sociodemographic data of the selected candidates, their quoted statements, and the interpretation of verbal and nonverbal elements, along with their multimodal analysis. The analysis reveals a blend of traditional and progressive elements among male subjects who simultaneously conform to and question gender norms. Implicit gender biases manifest in the portrayal of women, who are predominantly evaluated based on their ability to fulfill traditional gender roles. The results indicate that the media's construction of roles for men and women largely resides within traditional frameworks of gender representation, and within the show, gender stereotypes are further solidified that could influence societal beliefs. This implies a need for more comprehensive gender portrayals in the media to transcend outdated norms.

• Keywords: mediji; medijska konstrukcija; diskurs; analiza diskursa; rodne uloge; stereotipi; muškarci; žene; reality show; televizija; Ljubav je na selu
• Keywords (english): media; media construction; discourse; discourse analysis; gender roles; stereotypes; men; women; reality show; television; Ljubav je na selu
• Language: croatian
• URN:NBN: urn:nbn:hr:114:664058
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2023-10-05 13:04:12