Učinak fotografije - eksperimentalna provjera vizualnog uokvirivanja

master's thesis

• Title (english): Power of Photography: An Experimental Verification of Visual Framing
• Author: Neva Žganec
• Mentor: Kosta Bovan (mentor)
• Committee member: Kosta Bovan (predsjednik povjerenstva)
• Committee member: Višeslav Raos (član povjerenstva)
• Committee member: Nebojša Blanuša (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2023-09-14, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Political Science

Abstract

Ispitivanje utjecaja vizualnog uokvirivanja na percepciju javnosti provedeno je kroz tri ankete s ukupno 150 ispitanika. Učinak vizualnih elemenata na percepciju javnosti ispitan je kroz stav predsjednika Zorana Milanovića o obuci ukrajinskih vojnika u RH kroz tri anketna upitnika. U anketnim upitnicima bila su postavljena ista pitanja kroz sva tri upitnika, isti članak na temelju kojeg su ispitanici donosili zaključke, no razlikovali su se vizualni elementi. Prva anketa sadržavala je fotografiju Zorana Milanovića s grimasom, druga njegov neutralni izraz lica, dok je treća anketa imala fotografiju hrvatske i ukrajinske zastave. Rezultati istraživanja pokazali su da vizualni uokvirivanje nije imalo značajan utjecaj na percepciju javnosti. To sugerira činjenici da priložene fotografije možda nisu bile dovoljno izražene kako bi utjecale na promjenu stava ispitanika. Isto tako, moguće je da su rezultati istraživanja takvi su ispitanici prije čitanja samog članka imali jako izražen stav prema Milanoviću. S obzirom na to da je članak ratne tematike, ne treba isključiti mogućnost da je i to imalo veliki utjecaj na konačne rezultate istraživanja. Možemo zaključiti da, iako vizualni elementi nisu pokazali direktan utjecaj na percepciju javnosti, ne bismo trebali isključiti njihov značaj kad su u pitanju druge teme, posebice one koje mogu imati veliki emocionalni utjecaj na javnost.

Abstract (english)

The examination of the impact of visual framing on public perception was conducted through three surveys with a total of 150 respondents. The effect of visual elements on the perception of the public was examined through the attitude of President Zoran Milanović on the training of Ukrainian soldiers in the Republic of Croatia through three survey questionnaires. In the survey questionnaires, the same questions were asked in all three questionnaires, the same article on the basis of which the respondents drew conclusions, but the visual elements differed. The first poll contained a photo of Zoran Milanović with a grimace, the second his neutral facial expression, while the third poll had a photo of the Croatian and Ukrainian flags. The results of the research showed that the visual framing did not have a significant impact on the public's perception. This suggests the fact that the attached photos may not have been sufficiently expressive to influence a change in the respondent's attitude. Likewise, it is possible that the results of the research are such that the respondents had a very strong attitude towards Milanović before reading the article itself. Given that the article is about war, we should not rule out the possibility that it also had a great influence on the final results of the research. We can conclude that, although visual elements did not show a direct impact on public perception, we should not rule out their importance when it comes to other topics, especially those that can have a great emotional impact on the public

• Keywords: vizualno uokvirivanje; eksperimentalna provjera; Zoran Milanović; percepcija javnosti
• Keywords (english): visual framing; experimental verification; Zoran Milanović; public perception
• Language: croatian
• URN:NBN: urn:nbn:hr:114:942822
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2023-10-09 12:20:39