Refleksije studentica i studenata Fakulteta političkih znanosti Zagreb o medijskoj hiperseksualizaciji žena

master's thesis

• Title (english): Reflection of Students of the Faculty of Political Science on Media Hypersexualization of Women
• Author: Fiorella Beram
• Mentor: Viktorija Car (mentor)
• Committee member: Viktorija Car (predsjednik povjerenstva)
• Committee member: Antonija Čuvalo (član povjerenstva)
• Committee member: Davorka Vidović (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2023-09-15, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Political Science

Abstract

U suvremenom društvu mediji su usko povezani s proizvodnjom dominantnih stavova te s produbljivanjem diskursa interesnih skupina. U hrvatskom još uvijek tradicionalnom i patrijarhalnom društvu, žene se susreću s nizom štetnih stereotipa i seksističkim oblicima ponašanja. Hiperseksualizacija žena u medijima duboko je ukorijenjena u medijski sadržaj te ju više ne možemo vezati isključivo uz zabavni sadržaj i showbiz. Cilj ovog istraživanja jest ukazati na štetnost hiperseksualizacije medijski eksponiranih žena te pokazati na koji način ih se u medijima predstavlja kao seksualne objekte. U istraživanju su korištene kvalitativna metoda analize sadržaja i kvalitativna metoda fokus grupe. Analizirano je sveukupno deset online medijskih članaka na najčitanijim portalima u Hrvatskoj, a fokus grupe formirane su ovisno o godini preddiplomskog studija Fakulteta političkih znanosti Sveučilišta u Zagrebu. Svaka fokus grupa sastojala se od šest studenata; troje mladića i tri djevojke. Istraživanje je pokazalo kako je sveobuhvatna promjena medijskog izvještavanja prijeko potrebna kako bi se suzbila objektivizacija i eksploatacija ženskog tijela. Kroz seksualizaciju žena u medijima nameće se društvena ideja kako je žena manje vrijedna naspram muškarca te kako je bez svog tijela i svoje ljepote bezvrijedna u cijelosti. Ovakav medijski diskurs izuzetno štetno utječe na psihičko stanje mladih djevojaka te dovodi do niza ozbiljnih posljedica, a svojim negativnim učincima ne zaobilazi ni muški dio populacije. Kako bi se negativne posljedice poput ovih spriječile, uz kvalitetno medijsko izvještavanje, potrebna je edukacija mladih od najranije dobi kao i sveobuhvatna promjena društvenog diskursa.

Abstract (english)

In modern society, the media is closely related to the production of dominant attitudes and deepening the discourse of interest groups. As a still traditional and patriarchal society, women in Croatia face a number of harmful stereotypes and sexist forms of behavior. The hypersexualization of women in the media is deeply rooted in media content, and we can no longer associate it exclusively with entertainment content and showbiz. From advertisements, movies, TV shows, posters to media portals and social networks, women are objectified in every sphere of the society. Exploitation of a woman's body with the aim of achieving one's own goal; selling wanted product, newspapers or achieving internet "clicks", is still highly widespread and affects women and young girls. The goal of this research is to point out the harmfulness of hypersexualization of women and to further explain how women are presented as sexual objects in the media. In the research were used the qualitative method of content analysis and the qualitative method of the focus group. A total of ten online media articles on the most read portals in Croatia were analyzed. Focus groups were formed depending on the year of undergraduate studies at the Faculty of Political Sciences of the University of Zagreb and each focus group consisted of six students; three male and three female students. The research results showed that a comprehensive change in media journalism is urgently needed in order to combat the objectification and exploitation of the female body. Media objectification that occurs in the Croatian media space is a serious problem that still needs to be tackled. Through the sexualization of women in the media, the social idea is imposed that a woman is less valuable than a man and that without her body and her beauty she is completely worthless. This kind of media discourse is extremely harmful to the psychological state of young girls and leads to a series of serious consequences, and its negative effects do not bypass the male part of the population either. In order to prevent negative consequences like these, in addition to quality media coverage, systematic eduaction from an early age is needed, as well as a comprehensive change in social discourse.

• Keywords: medijska objektivizacija; hiperseksualizacija; feminizam; seksizam; rodni stereotipi; samoobjektivizacija. Media objectification; hypersexualization; feminism; sexism; gender stereotypes; self-objectification
• Keywords (english): media objectification; hypersexualization; feminism; sexism; gender stereotypes; self-objectification
• Language: croatian
• URN:NBN: urn:nbn:hr:114:751601
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2023-10-11 11:59:46